ResMan is a property management platform with a robust suite of solutions designed to serve the needs of mixed asset portfolio managers. Because ResMan places such an emphasis on innovation and customer service, the ResMan team began looking for a way to better meet the needs of their market. 

With the introduction of a new suite of offerings and a more holistic platform, ResMan needed to repackage their solutions and relaunch their platform. ResMan asked Bluetext to join them in reinvigorating the ResMan brand with an updated website and CVI, while modernizing and streamlining their existing brand.

ResMan Hero Zone


ResMan charged Bluetext with repackaging their solutions into a strategic grouping that reflected the market’s needs. As a customer-centric brand, ResMan needed their external messaging and marketing efforts to reflect their goals as a company. Bluetext turned this ask into a fully redesigned website, focusing on an enhanced UX that guides ResMan’s users through the site with an intuitive website flow.

ResMan Website on Desktop


A company’s brand story does not end with its website. In order to showcase ResMan’s updated platform, brand, and CVI, Bluetext developed a series of campaigns that reflected the needs of a mid-market mixed asset audience. The campaigns included the design and delivery of a number of assets, including a product sheet, Commercial Launch video, campaign landing page templates, and email templates. 

Having hired Bluetext as a strategic branding and digital partner at multiple companies I have been CEO at, they have never disappointed. Professionalism, passionately creative, and outstanding deliverables that deliver are all I have ever experienced with this great group of talented folks. I highly recommend them to anyone interested in taking their business to the next level.

Paul Bridgewater

CEO, Resman

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