Research & Analytics

  • Do you have a good feel for what your audience really thinks of your brand?
  • Are you confident that you have the best messaging to reach your core audience?
  • Do you have in place the resources to really understand the success of your online campaigns?
  • What is your starting point for the marketing campaigns you are launching?

Research and analytics are key to ensuring the success of every communications program. Getting a baseline understanding of your audience’s perception of your brand can be one of the most effective methods for managing the impact of all your outreach activities. Bluetext co-founder Don Goldberg is a long-time member of the Market Research Association’s Advisory Board and has deep experience in designing and implementing market research campaigns for major corporations, political figures, and trade associations.  At Bluetext, we keep a constant watch over the campaigns we execute in order to course correct as necessary. Do you know which pages are most popular on your site? Do you know the percentage of people who clicked through on your recent landing page promotion? We can help you find those answers and put the results to work.

Rules We Live by

Bluetext is committed to providing the best service for our clients to meet and exceed their business goals. Our team of professionals will always bring creativity, originality and enthusiasm to every project. Delivering industry-leading results to our clients is our number one priority. What we won’t do is deviate from our high ethical standards for any reason. What we will do is always provide the best advice and counsel to our clients at all times. That is at the heart of the Bluetext culture, and what we live by every day.

Why Bluetext?

We know that wide differences among audiences mean there is no simple approach to delivering your message. Interactive design and digital strategies, social networking, internet outreach, blogs, events, viral and guerrilla marketing, search engine optimization, traditional media relations and advertising — every tool must be employed as part of an integrated approach. At Bluetext, we approach every communications challenge by considering every channel to reach your target audience.

What We Do

Bluetext provides integrated communications services designed to help clients connect with key audiences, reach new communities, enhance their brand and protect their reputation. With deep expertise leveraging many diverse marketing strategies, we utilize every channel to attack the most critical challenges our clients face. From fixing their reputation to connecting with key government decision-makers to driving product demand, our clients know that the team at Bluetext will get the job done.

Insights

2018’s Most Important Digital Marketing Trends

It’s almost January again, already! With 2017 almost behind us, amidst the holiday cheer and eggnog, it’s also time to reflect on 2017. It goes without saying that today, changes…

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4 Ways Thought Leadership Can Boost Your B2G Sales

Last week Bluetext served as a sponsor for the 2017 GAIN government marketing conference, and it was great to connect with and hear from some of the DC region’s leading…

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5 Tips to Designing a Successful Digital Campaign

  Successful digital campaigns need to connect to its audience while simultaneously getting the company’s message across.  Digital marketers spend a huge amount of time analyzing their target market and…

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Rebranding for a Responsive World

Rebranding is not to be taken lightly. It demands a commitment of time, energy and resources to be successful. There are many things a company should consider and analyze before…

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5 Things to Top Branding Firms Consider When Rebranding a Company Pt 2

Top branding firms focus on a variety of factors when rebranding a company.  A brand refresh is a large undertaking that involves individuals at all levels in an organization to…

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5 Things Top Branding Agencies Consider When Rebranding a Company Pt 1

There are many factors top branding agencies focus on when rebranding a company.  Typically, companies rebrand every 7-10 years but what motivates them to do so?  Rebranding often involves choosing…

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Learn More About How Bluetext Can Help You

Our passion, focus, and industry expertise has enabled enterprises across the globe to reach customers and prospects in unique ways and achieve organizational KPIs. We can do the same for you.