Insight

The Event

The Plastics Show is the largest, most influential global plastics show in the Americas. Every 3 years, it brings together top minds in facility management, operations, plastics engineering and design, research, recycling and sustainability, business development, and executive leadership to transform and advance product innovation.

Insight

The Ask

Bluetext was selected by the Plastics Industry Association (PLASTICS) as the design, marketing, and brand agency-of-record for NPE2021. Leading up to the May 2021 event, Bluetext will design the show’s logo, brand look and feel, website, and collateral.

Insight

The Strategy

The NPE2021 creative brings focus to where the industry is going, not where it’s been. This language behind the campaign is aspirational, forward-thinking, futuristic. The tone embodies the spirit of an industry transforming the advancements of tomorrow.

Insight

The Design

The design concept uses a curved hexagon pattern that creates a tie to the PLASTICS parents hexagon-shaped logo and symbolizes progressive movements emphasizing the show’s platform for advancing personal and professional growth within the industry.

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