Paya | Bluetext

When the Private Equity firm GTCR announced that it had acquired Sage Payment Solutions in a deal worth more than a quarter of a billion dollars, it turned to Bluetext for this exciting rebranding project. Bluetext partnered with Sage to create an entirely new brand identity under the brand’s new name, Paya. The new brand positions Paya as a trusted technology partner providing exceptional business solutions and customer experiences; delivering value and growth for today and tomorrow.

Branding
Written in a custom lowercase typeface, the Paya logo evokes a sense of freshness, simplicity and approachability to represent a brand that is easy to work with and that offers convenience in a stale and over-complicated industry.

“Bluetext ROCKS! You name it, they did it, and in world class fashion. From our new corporate name, brand message, and market positioning to the comprehensive visual language, enterprise website and go to market – all in less than 6-months! They are a true end to end brand and marketing partner, and a fun group to work with!!”

– VP of Marketing

Website
Paya’s new website incorporates all of the brand’s new elements, ensuring a consistent brand identity and strong web presence.

Video
Bluetext created a variety of custom videos to showcase Paya’s wide range of product offerings. Custom illustrations were turned into exciting and visually stunning animations, making the Paya brand come to life. Live-action videos demonstrate Paya’s extensive services and offering, and incorporates Paya’s brand elements in new and interesting ways.