RESULTS
BRANDING
Written in a custom lowercase typeface, the Paya logo evokes a sense of freshness, simplicity and approachability, representing a brand that offers convenience and new thinking in a stale and over-complicated industry. The new “horizon” element captures the essence of partnership and collaborative productivity, interpreting the curve of the logo’s “y” and leveraging it as the primary graphic element.
Insight
MARKETING ASSETS
The brand evolution imagines an entire new fleet of marketing and advertising assets ready to meet any GTM strategy or need. From custom landing page and email templates to personalized animations and rich media, Paya is ready with campaign specific content on-time, on-message, and on-brand!
SOLUTION
CUSTOM ILLUSTRATIONS
Taking the visual representation of an “approachable” brand to new levels, Bluetext produced hyper-custom illustrations for Paya’s use of imagery. Overlaying “expression lines” through various interpretations, Paya promotes its industry enthusiasm through new animated product videos, revamped landing page hero zones, and even unique executive employee headshots.
OUTCOME
WEBSITE
With an enhanced UX strategy, the Paya 2.0 website incorporates the content functionality needs of today, while ensuring a flexible back-end CMS and front-end user journey which can anticipate the content needs of tomorrow.