INSIGHT
A New Brand for
a Global Leader
After three of the largest providers in mass and emergency notification systems merged with the help of Veritas Capital into a unified global service provider, the emerging company needed a new brand, website and go-to-market strategy to leverage the strengths of ECN, SendWordNow and MIR3. Rebranded as OnSolve, the company turned to Bluetext for a new look and feel and a website that could build on its market position and growth to attract new customers across the enterprise and government markets Bluetext also launched an aggressive public relations campaign to take the new brand – and its increased capabilities – to the market.
Petya Puts Disaster Communications in the Spotlight
The Wall Street Journal
Emergency Notification: Improving Technology to Save Lives
Federal News Radio
How to Effectively Utilize Mass Notification
Security Magazine
Staying Connected In An Emergency
The Weather Channel
-74%
Cost per acquisition quarter over quarter
4,000,000
Impressions delivered per month across 4 paid digital tactics
820%
Increase in conversions quarter over quarter
Digital Ads
