Mergers of equals are rare events in the government technology market, but Octo and Sevatec broke the mold in December 2020, announcing their deal to combine and create a larger middle-tier federal IT player.
Within a two-week turnaround time, Bluetext helped guide Octo through a brand evolution, aligning both the Sevatec and Octo brand identity into the new cohesive Octo corporate visual identity after the two organizations combined. The goal was to build a modern visual identity that could steer the united company messaging, business goals, and recruitment objectives.
