Inspiring & Exciting Retailers for the BIG Show
The National Retail Federation’s BIG show, one of the oldest and largest, dates back more than a century. It is NRF’s flagship event and attracts 33,000+ attendees, every top brand in the market and the largest and most innovative retail venders. The challenge – how to entice attendees to register earlier and grow the numbers even larger. The National Retail Federation enlisted Bluetext’s expertise to create a sophisticated digital outreach campaign that included a disciplined cadence of email targeting, social media and paid media to encourage sign-up and participation.