NetApp Leads its Competitors Across the Public Sector
NetApp’s challenge in the public sector is to help its customers deal with shrinking budgets, aging systems, and the need to keep pace with rapidly advancing technologies and the innovations they allow. As NetApp’s offerings have grown within the market, so too has the need to inform public sector decision makers of the capabilities that NetApp solutions unlock.
Bluetext Strategy and Results
In order to meet this challenge, Bluetext has gone deep into both the Federal and SLED markets to position NetApp as a thought leader and trusted adviser within the industry. Working with Subject Matter Experts across NetApp’s wide range of public sector verticals – including education, law enforcement, and government agencies to name a few – Bluetext has helped position the NetApp brand into developing news stories while delivering compelling content, authored by NetApp experts, to key publications that both educate readers and inform decisions.
Since earning NetApp’s public sector business through a highly-competitive search, Bluetext has helped position NetApp as a recognized thought leader within the government space. With coverage secured in a wide array of both government–focused publications such as GCN, FCW, and Federal News Radio, and government-related columns within mainstream tech pubs like ComputerWorld, Network World and Information Age, NetApp has flexed its considerable muscles on a wide-range of topics that are essential for Federal and SLED technology decision makers.
Delivering Public Sector PR Results