LexisNexis Takes a New Approach to its Market

INSIGHT

LexisNexis Selects Bluetext for Innovative Marketing Campaign

When LexisNexis wanted to drive more leads for its risk management solutions, it chose Bluetext to launch a new digital campaign targeted at government buyers at every level. Bluetext worked with Frank Abignale, the original “Catch Me If You Can” con-man-turned anti-fraud expert, to add a celebrity element to the campaign. Employing the theme “Identity Matters,” the campaign integrated a digital platform with thought leadership videos, a social media “Fraud of the Day” component, and physical mailers to reach a wide range of prospects. 

lexisnexis - bluetext creative

Learn More About How Bluetext Can Help You

Through branding, marketing and public relations we help brands WIN. With expert strategy, powerful creative and award-winning digital.

Contact Us Today

Georgetown Headquarters | 3400 Idaho Ave, #400, Washington, D.C. 200016 | 202-469-3600

Is There Anything We Can Help You With?

Click Here to Contact Us Directly.