LexisNexis Takes a New Approach to its Market
LexisNexis Selects Bluetext for Innovative Marketing Campaign
When LexisNexis wanted to drive more leads for its risk management solutions, it chose Bluetext to launch a new digital campaign targeted at government buyers at every level. Bluetext worked with Frank Abignale, the original “Catch Me If You Can” con-man-turned anti-fraud expert, to add a celebrity element to the campaign. Employing the theme “Identity Matters,” the campaign integrated a digital platform with thought leadership videos, a social media “Fraud of the Day” component, and physical mailers to reach a wide range of prospects.