About Kivu

Since 2009, Kivu has been a well-known player in the cyber security industry for their high level of technical expertise and legally sound, practical business solutions, providing incident response, risk management, and forensics investigation services to clients around the globe. Looking for a way to modernize their brand and ensure relevance and a leadership position in an industry marked by rapid growth and fierce competition, Kivu turned to Bluetext to transform their CVI and online web presence in a bold, exciting way.


After conducting a full discovery process and extensive competitive analysis, Bluetext identified key opportunities for Kivu to stand out amongst the competition and created a bold new comprehensive brand identity. Beginning with a newly designed logo that inspired the rest of the CVI design, Bluetext was able to bring new life to the Kivu brand while simultaneously communicating its original and core brand messages to consumers. The squares at the beginning and end of the Kivu logo have a twofold purpose; not only do they provide visual interest and a foundation for other key brand elements, but they also symbolize the expertise and end-to-end cybersecurity solutions that Kivu provides to customers.


Bluetext translated the sleek new brand identity into a striking new website for Kivu. With the goal in mind of sticking out from the crowd and portraying innovation and leadership, Bluetext designed the website in both dark and light mode, allowing users to toggle between the different interfaces for a truly unique and memorable experience on the site.


A crucial piece of the rebrand puzzle, Bluetext designed a scalable collateral system for Kivu to express its new brand identity through key collateral pieces. From the “K” masking to the square shapes and patterns, each collateral template incorporates key elements of the Kivu brand system to further enforce brand recognition.


“For Archway, Bluetext is the top branding agency. Their input and expertise was invaluable in modernizing Archway’s corporate visual identity. Bluetext brought the brand to life beautifully on our new website. Thanks to their user experience team, I have never been more proud of Archway’s digital presence.”

– Kerry James, Archway CEO

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