Hughes Network Systems, LLC (HUGHES) is the global leader in broadband satellite technology and services for home and office. Its flagship high-speed satellite Internet service is HughesNet®, the world’s largest satellite network with over 1 million residential and business customers within North America and Brazil. Hughes chose Bluetext as its digital agency to support website, branding, and advertising initiatives across all of its lines of global business.
Bluetext designed, architected, and developed all of the Hughes sites, including: Corporate, Government and Defense, Enterprise, Europe, and the HughesNet Consumer and Business sites. All of the sites are designed with mobile users in mind and architected to address global search engine requirements.
New Service Launch
In March 2017, Bluetext led strategic and creative direction for HughesNet’s next generation of consumer high-speed satellite Internet service, HughesNet Gen5.
Bluetext produced several videos to highlight new features and solutions such as the HughesNet Mobile App and the new router with built-in Wi-Fi.
New print and digital ads have been used across multiple channels, complete with multi-tactic targeting and optimization.