Herjavec Group is a dynamic cybersecurity firm founded by renowned IT Entrepreneur Robert Herjavec of Shark Tank fame. Their expertise lies in providing comprehensive security services to enterprises, including Managed Security and Professional Services. Herjavec Group wanted to use their name in the industry to generate interest and awareness for their cybersecurity products, including threat management, incident response and SOC operations.
Bluetext crafted both animated and static creative that harnessed both the fast-paced urgency of cybersecurity with the strong brand promise of Herjavec. Our “Accelerate Your Cybersecurity Journey” campaign theme combined the name recognition of the Herjavec Group brand with an urgency to convert. Bluetext completed a comprehensive SEO audit, launched display and paid social ads across multiple platforms and captured leads from a highly-targeted C-suite audience all as part of this brand awareness and lead generation strategy.