Is Your Pocket Being Picked?
The Artful Dodger may be a beloved character, but feeling as if you’ve had your professional pocket picked isn’t quite as endearing. That’s the campaign that Bluetext launched into the market to remind Chief Marketing Officers that the numbers don’t lie. CMOs are having their pockets picked. They are being sold marketing activities that are little more than a bill of goods. The world of marketing spend is changing and you need to change with it.
HelloWallet Gets National Media Coverage Thanks To Bluetext
HelloWallet, a financial services provider for large enterprises backed by AOL founder Steve Case, wanted to make a big splash in the national media with the value it brings to the market. Bluetext helped package original research on 401k challenges, and crafted a media rollout strategy that leveraged the research and pitted competing publications for the best coverage. The result– a front-page article in The Washington Post followed by major network coverage and more than 50 separate articles in national and business publications including Forbes, the Wall Street Journal and the New York Times.