Celebrate good times,
We could not have been more excited to collaborate with the Graduate Management Admission Council® (GMAC®) and their GMAT® exam. As part of their on-going efforts to communicate to potential candidates, GMAC needed a creative flare to help re-position their brand within the digital ad arena… and the Bluetext team was happy to answer the call!
An Elevated Campaign
Unveiling their new positioning, including a refreshed look, new logo and color palette, Bluetext was able to express exciting new feature of the GMAT exam through various display and paid social ads. With more than half a century of heritage behind it, the Bluetext campaign and design teams crafted ads which exercise the heroic, intelligent, and multicultural success of which GMAC has cultivated within the graduate management space.
A Continued Partnership
The two campaigns played on two dynamic characteristics of the new visual brand identity. Utilizing custom photography and messaging, Bluetext harnessed their tone of voice working hand-in-hand with their visual language. Evoking an atmosphere of celebration, elevation, and heroism, the campaign has been a smash hit for both Bluetext and GMAC, with more work already in the works throughout the year! Our work with GMAC marks yet another strong performance from the Bluetext team within the Higher Education industry.