INSIGHT

Bluetext Partners with Earth Networks in Comprehensive Rebrand, Replatform and Go To Market Public Relations Campaign

Over the past two decades, Earth Networks has built the world’s largest network of weather sensors. But as it evolved from a “weather company” to a data-driven SaaS provider, Earth Networks turned to Bluetext for a brand strategy, visual brand identity system and website redesign that would place the Earth Networks brand front and center with enterprise and government customers, as well as with key partners.