Case Study

DEWALT® Turns to Bluetext to Re-Imagine its Website User Experience Spanning Strategy to Solution

When Stanley Black & Decker’s largest brand DEWALT decided to refresh its digital platform with a new responsive user experience, it turned to Bluetext to lead the research, strategy and design phases of the project.


“From inception we set the bar as high as imaginable. We pushed Bluetext to think outside of the box at every stage of the process. Bluetext  was creative, analytical, and a pleasure to work with. Their efforts were a big part of the success of the launch of our new digital platform.”
– Senior Manager, Global Digital Team, Stanley Black & Decker


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