Data Center Decathalon

NetApp PR - Bluetext
iMac - Bluetext

NetApp, Cisco, and Intel, three of the largest and most respected brands in the world, have always marketed aggressively in the public sector. To ride the growing trend around data center consolidation and the move to the cloud, they wanted to execute a campaign to promote their FlexPod solution, a data center in a box.

To break through the clutter and deliver their message in a new and unique manner, they hired Bluetext to develop the Data Center Decathlon, an integrated campaign which serves as a competition for agency managers who must drive data center efficiency, consolidation and where possible, move workloads to the cloud. With powerful videos highlighting the benefits of FlexPod, should serve as a powerful starting point for these companies to get their message out to the Federal government.

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