SITUATION

CohnReznick Partners with Bluetext to ReLaunch Its Digital Platform

When J.H. Cohn and Reznick Group announced a significant merger to create the 11th largest accounting firm in the country, it sent shock waves through the industry. The new combined entity, which was formally announced two years ago as CohnReznick, conducted a nationwide search for a brand and marketing firm to launch this new powerhouse firm. Bluetext was selected to creative a powerful new brand that matched the firm’s new size and position in the market.

SOLUTION

Reaching an Expanded Audience

Bluetext was selected based on the strong strategic, creative, and digital firepower it possesses, and for the digital work that the Bluetext team provided to the Reznick Group prior to the merger, including a successful mobile optimization project.