Citrix Executive Connect

How are you positioning your brand in the market right now? Across their workforce, sales, executives, business development, marketing, Citrix was eager to bring a new branded user experience to the competitive cyber landscape.
Using our Digital Briefing Center product, we helped Citrix stand up ‘Executive Connect’, a fully digital, branded, and interactive executive user experience. Offering rich media, hyper current resources, and a mix of both pre-recorded and live video content, Executive Connect was a huge hit for their targeting, invite-only, executive briefing endeavors.
Additionally, Bluetext and Citrix worked diligently to customize the DBC platform to Citrix’s CRM and marketing tool suite, capturing identifiable leads, metrics, and sales opportunities at every touchpoint across every site visitor. The best part is that Bluetext onboarded the Citrix marketing team as CMS and back-end platform administrators, teaching the team that knows Citrix best how to manage the digital tool that allows executives to get to know Citrix better. In under 5 clicks, any Executive Connect manager can export the entire user database as a CSV and load it directly into their other marketing and sales reporting systems. Boom!
Empowering the work Citrix was doing already, our DBC product revolutionizes the way Citrix users engage with their thought leadership, product demos, and messaging campaigns 24/7.

Limitless Potential

With an easy-to-use content management system, the Digital Briefing Center allows you to choose what content each prospect sees. Perfect for creating a catch-all experience or multiple tailored experiences, your prospects will always see the most relevant information and resources.

The Executive Connect experience enabled Citrix to utilize targeted landing pages for each Session Center to better reach their prospects. This allowed Citrix to reach international audiences as well as domestic. Bluetext also worked with Citrix to create an a-la-carte experience as well as a live experience. With the constraints of in-person meetings, the Executive Connect’s live chat and Zoom integration allowed Citrix staff to nurture quality leads.

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