Citrix Takes on its Competition

When Citrix wanted to go after its competitor VMware head-on, Bluetext designed a gamification experience that pitted the two contenders against each other. The teaser video features the training regime of a real world champion fighter, and leads to an interactive rock-em, sock-em fighters game with the Citrix kid taking on Victor Machismo– and winning of course. Key messages fill the screen with every punch.

iMac - Bluetext


Creating a Premium Digital Experience

Citrix Public Sector partnered with Bluetext to create a one-of-a-kind digital experience for its customers. The virtual briefing platform delivers expert content on technology, solutions and industry trends to drive users and prospects into the sales funnel.

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Through branding, marketing and public relations we help brands WIN. With expert strategy, powerful creative and award-winning digital.

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