Making Virtual Feel In-Person
To ensure that Citrix Boot Camp registrants could join the event from anywhere, Bluetext ensured that the seamless user experience was carried through all screen sizes for easy navigation and viewing.
"Even the data that was returned to us was flawless and sent promptly. Superb customer service from beginning to end. I am looking forward to many more projects together."
Vice President Marketing, Citrix Events Americas
Pre and Post-Video Animations
Designing a pair of pre and post-event thumbnails to display before and after the live video play, Bluetext was able to transform the event microsite into an exciting and lively virtual space for all registrants.
With a DJI Osmo Pocket Camera on the line, attendees could rack up points during the virtual event by completing the requirements for each badge, each of which was accompanied by a custom-designed icon.
Live Video Playback
Bluetext designed a live-video experience that was marked by automatic transitions between pre and post-event thumbnails and live playback. When a user entered the session after the start time, the user could watch the video in live time.
As a part of the event’s promotion, Citrix awarded the first 200 registrants a personalized digital caricature. Bluetext created a library to house all of the caricatures and provide straightforward UX to the users looking for their artwork.