Read Part 1 of our Behind the Scenes of Citrix Boot Camp here.
After a tight two-and-a-half-month turnaround, the teams had done it – Citrix Boot Camp: Build a Ready-for-Anything Network was a success! The original goal was met as Citrix hosted a completely seamless and completely virtual networking experience. Citrix was able to offer its attendees the same quality of content and connectivity as an in-person event. This blog will discuss what new-found virtual empowerment means for long-term business goals, but first, Bluetext is proud to share some immediate virtual event tracking metrics…
How Successful Was the Virtual Event?
The Virtual Event platform and marketing campaign delivered an engaging, data-rich and interactive digital experience that the Citrix audience (and revenue stream) loved. On Thursday, August 13th, 2020, Citrix Boot Camp: Build a Ready-For-Anything Network, succeeded in the following ways:
- Unique web visitations: 2,317
- Average page duration: 33:24
- Bounce Rate: 37.9%
- Total page views: 22,608
- Average page views per session: 7.6
Bluetext was able to leverage additional reporting tools including:
- Social Media engagement with an official event hashtag
- Survey data related to the relevance and effectiveness of the speakers, sessions, and resources
- Transcripts from live Networking Lounges Q&A
Why This All Matters for Citrix?
True, the virtual event surpassed the metrics defined by the Citrix team. However, the real success came from the fact that Citrix was able to accomplish this at all! In-person marketing teams had the rug pulled out from under them when lockdown went into effect in Q2 of 2020, but lead gen was expected to continue despite familiar tactics being crippled for the foreseeable future.
Nevertheless, businesses reinvented themselves at every opportunity. A virtual event signifies that brands can keep moving forward, offering delightful digital-first experiences for their audience wherever they are in the world or sales funnel. Connecting people is now harder than ever, but Bluetext’s Virtual Event team helps enterprises build human relationships and drive growth.
Where are they Now?
Bluetext and Citrix are both working hard to continually improve the reach, capabilities, and user experience of the next virtual event. However, the Citrix Boot Camp: Build a Ready-for-Anything Network is still alive and kicking as an on-demand platform through November 14th, 2020.
Interested in learning more about Bluetext’s Virtual Events? Contact Us!