Centre Law is & Consulting specializes in government contract law, and represents clients from a variety of industries. Founded in 2002, Centre is a certified Woman-Owned Small Business (WOSB) headquartered in Tysons, VA. They have over 30 years of federal contracting experience and provide a wide range of professional services with a primary focus on GSA/VA Schedules Consulting Services.
Centre provides both legal services and government consulting services, advising clients in managing and executing government contracts. They also offer a wide range of training courses to government contractors and government agency personnel. One of the major challenges Centre Law & Consulting faced was overcoming the perception that they were simply a law firm. At Bluetext, we used the primary and secondary brand palette and multi-site web design to promote the other government consulting services offered by Centre while not overshadowing the training or legal facets of their offerings.
With the goal of improving brand awareness and promoting their multi-faceted business, Centre enlisted Bluetext to create a site that would promote both Government and Legal Services, while still making it easy for users to navigate and sign-up for training courses available to both divisions. To broadcast the new branding of Centre Law & Consulting, Bluetext designed impactful templates for thought leadership assets that could be used to drive traffic to the respective Government Services or Legal Services division of the website.
Thoughtful UX/UI Design Enables Multi-Site Experience
Through Website Design
Centre Law & Consulting came to Bluetext to ensure that their new website architecture would reflect both the Legal and Government service offerings. Creative UX design led to the creation of the tabbed site, which allows site traffic to flow seamlessly between the primary domain and subdomain of the website. After creating key brand assets and identity to be used across the entire brand, primary and secondary color palettes were utilized to represent the separate but related government and legal service offerings. While the colors are distinctly different from each other, the adjacent cool blue and green shades don’t create a stark contrast between the divisions to allow for a cohesive user experience.
As a special requirement for this site, Centre Law & Consulting needed Bluetext to work with WooCommerce, an ecommerce integration, that would allow them to sell training courses directly from their site. From the Legal Services tab, users can add courses to their shopping cart, shown in the upper righthand corner of the screen. Since government training courses are not available for purchase directly online, Bluetext developed a separate course listing component for users to navigate and explore course offerings.