In recent years, leading branding firms and marketers have used brand storytelling to create interactive and empathetic experiences for users throughout their purchase journey. By creating a relatable experience, users…
When it comes to running an enticing media campaign—whether organic, paid, or personal—animated video will prove its worth end-over-end in 2019. We have already seen a massive shift from written…
ManTech, a multi-billion-dollar public company that provides technology services to the U.S. government, had the challenge to elevate its online presence and continue its competitive position in the crowded Federal government…
Part Three: THE BODY CAN BE FRAIL Bodymovin is not a silver bullet. It’s software that’s actively in development and often takes some trial and error to get the desired…
Part Two: SHAPE LAYERS, RASTER IMAGES, AND YOU The narrative around After Effects shape layers has been changing. Once thought of as an afterthought by many, the rise of flat,…
Part One: HOW BODYMOVIN CHANGED OUR APPROACH With Bodymovin’, our design team felt empowered. Suddenly, their designs weren’t being recreated. The animations were being exported exactly as they were…
A motion designer’s guide to creating great display ads directly inside After Effects Introduction Creating great animated display ads always used to be a bit of a crapshoot. Our old…
It’s almost January again, already! With 2017 almost behind us, amidst the holiday cheer and eggnog, it’s also time to reflect on 2017. It goes without saying that today, changes…
Bluetext’s Chief Creative Officer, Jason Siegel will be speaking at MediaPost OMMA VR/AR in New York during Advertising Week on September 28th. MediaPost saw the need for an event focused…