Storytelling WIth Animation

Since the dawn of the cognitive revolution, humans have been captivated by storytelling as a ritual to pass along information that was important to live, whether that was sitting around…

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Mantech Elevates Its Brand & Transforms its Online Presence

ManTech, a multi-billion-dollar public company that provides technology services to the U.S. government, had the challenge to elevate its online presence and continue its competitive position in the crowded Federal government…

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Get Movin’, Part Three: A Designer’s Guide to Great Display Ads

Part Three: THE BODY  CAN BE FRAIL Bodymovin is not a silver bullet. It’s software that’s actively in development and often takes some trial and error to get the desired…

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Get Movin’, Part Two: A Designer’s Guide to Great Display Ads

Part Two: SHAPE LAYERS, RASTER IMAGES, AND YOU The narrative around After Effects shape layers has been changing. Once thought of as an afterthought by many, the rise of flat,…

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Get Movin’, Part One: A Designer’s Guide to Great Display Ads

Part One: HOW BODYMOVIN CHANGED OUR APPROACH   With Bodymovin’, our design team felt empowered. Suddenly, their designs weren’t being recreated. The animations were being exported exactly as they were…

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Get Movin’: A Designer’s Guide to Great Display Ads

A motion designer’s guide to creating great display ads directly inside After Effects Introduction Creating great animated display ads always used to be a bit of a crapshoot. Our old…

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2018’s Most Important Digital Marketing Trends

It’s almost January again, already! With 2017 almost behind us, amidst the holiday cheer and eggnog, it’s also time to reflect on 2017. It goes without saying that today, changes…

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Bluetext Partner To Speak At MediaPost OMMA VR/AR at Advertising Week

Bluetext’s Chief Creative Officer, Jason Siegel will be speaking at MediaPost OMMA VR/AR in New York during Advertising Week on September 28th. MediaPost saw the need for an event focused…

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