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The Social Media Revolution Continues To Invade Search

  Social networking and search engine optimization will be forever linked and integrated for progressive marketing strategies. Good marketers know that the two work hand in hand and the linkage…

Open Your Data and Engage Your Developer Community

  Marketers typically don’t try to court developers, but that will change in 2011. More and more brands are relying on user generated experiences and content. Deploying a deep set…

Data Visualization Goes Mainstream

  There has never been a more exciting time in the world of digital media and interactive marketing. To that end, I am going to develop a series of blog…

Augmenting The Reality of Your Brand

Combining visuals and a multisensory experience are an important part of advertising and marketing in our hyper connected world, so it is not surprising that so many companies have jumped…

The Rise of The Persona

  Smart digital media strategies depend on deep, accurate and relevant personas. Getting personas accurate and relevant in terms of website user experience, search media, and social media are critical.…

A New Member To Your C-Suite – The Chief Conversation Officer

  “Markets are conversations – talk is cheap, silence is fatal”   The quote above should be taken very seriously by every marketer. While niche consumer brands took this course…

FWA Interview – Jason Siegel

Thanks to Rob for the interview.  Bluetext loves The FWA!

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