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Augmenting The Reality of Your Brand

Combining visuals and a multisensory experience are an important part of advertising and marketing in our hyper connected world, so it is not surprising that so many companies have jumped…

The Rise of The Persona

  Smart digital media strategies depend on deep, accurate and relevant personas. Getting personas accurate and relevant in terms of website user experience, search media, and social media are critical.…

A New Member To Your C-Suite – The Chief Conversation Officer

  “Markets are conversations – talk is cheap, silence is fatal”   The quote above should be taken very seriously by every marketer. While niche consumer brands took this course…

FWA Interview – Jason Siegel

Thanks to Rob for the interview.  Bluetext loves The FWA!

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