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Leveraging LinkedIn in Your B2B Social Media Marketing Strategy

We all know the feeling: You’re scrolling through social media and you see a sponsored ad for a piece of clothing you were just looking at on your favorite retailer’s…

The 3 Keys to a Good Online Marketing Video

The realm of online marketing is constantly changing and being forced to adapt to new trends inaugurated by industry frontrunners. Though many of these trends come and go, few are…

Creative Motion in Branding

In the world of digital business, it’s essential to stay up to date on the newest trends in branding and marketing to ensure your business remains an innovation frontrunner. One…

Using Animated Video for Business on Social Media

Given the sheer amount of content playing across social media feeds in today’s online landscape, producing eye-catching, dynamic content is a must. In order to stand out from the crowd,…

Six Tips For Using YouTube For B2B Marketing

It’s pretty obvious that videos placed on YouTube have huge appeal with consumers who love to be entertained while seeing a product or brand in action. YouTube videos can be…

Web Design: Allowing the User to Select Their Own User Journey

There are many aspects to consider in web design, and one important feature to ponder is the user journey.  There are many means to target an anonymous user, identify who…

Top Agency Tips – Mobile Retargeting: Six Tips for a Successful Campaign

Top digital marketing agencies are quickly learning that mobile retargeting is now a key element in any successful campaign. But moving our clients to this strategy is not always an easy…

Bluetext Enters Next Stage of Growth Through Acquisition by Eastport Holdings

WASHINGTON–(BUSINESS WIRE)–Bluetext, LLC, one of the fastest growing branding, digital marketing and strategic communications agencies in the U.S., is becoming part of the Eastport Holdings portfolio of agencies. This transaction…

Cyber Security-Why Breaking Through and Reaching Influencers Matters

There’s good news and bad news for companies hoping to make their mark in the cyber security universe. First the good news: The market for these products is huge and…

Influencer Marketing: Are You Ready?

Six tips for getting influencers to share your content. Identify, recruit and engage thought leaders with established followers who can extend your content to their audiences.

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