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Real (or Recorded) Events

2020 has been the year of transitioning workforces, meetings finally turning to emails, new office place attire, and most of all, virtual conferencing. With pandemic restrictions putting a pause on…

SAS’ Contact Tracing Technology Featured on The Today Show

Bluetext’s public relations client SAS has long been a trusted partner of colleges and universities around the world, leveraging their advanced analytics capabilities to provide safe, effective learning environments for…

Accessible Design – ADA Compliance In Style

What is ADA Compliance?  The Internet should be accessible for all, and Section 508 of the Rehabilitation Act of 1973, ensures that. Section 508 is designed to extend federal responsibilities…

Data Privacy 101: Considerations and Why You Should Care

When building and launching digital campaigns, many of the key determinants of success are evaluated through digital engagement measurement and tracking. However, as websites and ad-tech have evolved in recent…

Dark Mode on Websites: When to Use and How It’s Possible

In the past few years, the option for “dark mode” has become increasingly popular as our time spent on-screen steadily climbs. Dark mode is a display setting on a computer,…

The ROI of Digital Personalization

Learn your customers. This is not news to anyone in sales, but the more you understand about your audience, the better you can appeal to them. With more and more…

Website Animation: Types of Motion and When to Use Them

Looking to jazz up your website? One of the hottest website design trends in recent years has been on page animation. But like any design decision, there are pros and…

Top Tips for Building a Better Navigation User Experience

Have you ever found yourself on a website, staring blankly at the screen wondering where the rest of the pages are? Navigation is one of the most important functions of…

Should Your SEO Strategy Shift for COVID?: How to Adapt to Changing Behaviors

The recent COVID-19 outbreak has had ripple effects across almost every industry. Around the world, the global pandemic has altered the way we live, socialize and even conduct business. In…

2020 Vision: National Retail Federation Insights

For a top marketing agency, trade shows are essential events to attend to learn all the tricks of the trade. It is usually a one time a year event where…

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