Trends

Data Privacy 101: Considerations and Why You Should Care

When building and launching digital campaigns, many of the key determinants of success are evaluated through digital engagement measurement and tracking. However, as websites and ad-tech have evolved in recent…

Should Your SEO Strategy Shift for COVID?: How to Adapt to Changing Behaviors

The recent COVID-19 outbreak has had ripple effects across almost every industry. Around the world, the global pandemic has altered the way we live, socialize and even conduct business. In…

The Remote Recruiting Reality

As of late, communications have been drastically changing, and companies have had to adapt quickly and swiftly to accommodate the current COVID-19 environment. It is a new and unprecedented scenario,…

Tech PR and Marketing in “The New Normal”

PR and marketing have changed overnight. There is still a need to reach customers and prospects, but it goes without saying that priorities have shifted in the “new normal” brought…

Marketing in a New World (Part 4 of 5)

As the world has changed in the blink of an eye, so has the way we market to consumers. Now, more than ever, your website exists as BY FAR THE…

Marketing in a New World (Part 1 of 5)

As the world has changed in the blink of an eye, so has the way we market to consumers. Now, more than ever, your website exists as BY FAR THE…

Marketing in the Time of COVID-19

“Should we be marketing right now?” That’s the question a client asked for the first time the day before the COVID-19 pandemic was declared a national emergency by the federal…

What Can Marketers Buy for the Price of One Super Bowl Ad?

This Sunday, the Kansas City Chiefs will square off against the San Francisco 49ers in Super Bowl LIV; anticipated to be one of the most entertaining sporting events of the…

Brand & Logo: Four New Trends for 2019

Progressive marketing organizations are continually evaluating their approach to their brand & logo to ensure they are viewed as forward-looking and ahead of their markets. Halfway into 2019, there are…

Six Tips For Using YouTube For B2B Marketing

It’s pretty obvious that videos placed on YouTube have huge appeal with consumers who love to be entertained while seeing a product or brand in action. YouTube videos can be…

Learn More About How Bluetext Can Help You

Through branding, marketing and public relations we help brands WIN. With expert strategy, powerful creative and award-winning digital.

Contact Us Today

Georgetown Headquarters | 2121 Wisconsin Ave, #320, Washington, DC 20007 | 202-469-3600