Trends

How to Avoid a Digital Transformation Failure

The COVID pandemic has put a pause on many personal and business practices, with one stand-out exception. In the midst of COVID, digital transformation hasn’t slowed; instead, it’s actively accelerated…

The Future of Virtual Event Marketing

Large-scale, in-person events have all but vanished since the pandemic rocked our world just a year ago. It seemed that nearly all hope was lost for event marketing ― but…

5 Tips for Tablet-Friendly Design

It’s no secret that mobile internet use has seen significant growth in the past few years. Over half of all web traffic now comes from mobile users, a majority of…

Forecasting 2021: Marketing Trends

2020 was quite the year, to say the least. In hindsight, 12 months ago, none of us would have believed in just one year the world would go through such…

Remote Client & Project Management

Now more than ever it’s important to understand and master the skills of remote client relations and project management tasks. Even though the pandemic will not last forever, we have…

Interview with a Designer: Infographic Best Practices

As a top digital design and branding agency, Bluetext is familiar with the common client concern, “how can I tell my company’s story with data?”. Recent studies have shown that…

The Logic Behind Logo Simplification

Simplification is one of the strongest trends we’ve seen as a top design agency in recent years. With such growing popularity, it shows no sign of stopping. So why are…

Zigs & Zags of the Tech Industry

So you’re a top technology company who wants to be seen as modern and ever-evolving — much like the rest of the industry! To stay ahead you’ll need a modern,…

Illustrations for Serious Success

In recent years illustration has evolved far beyond traditional child’s play. The classic art form that many people associate with children’s books actually has serious B2B benefits.  More and more,…

Data Privacy 101: Considerations and Why You Should Care

When building and launching digital campaigns, many of the key determinants of success are evaluated through digital engagement measurement and tracking. However, as websites and ad-tech have evolved in recent…

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