In our modern world, nearly all marketing campaigns integrate some level of digital communication to broaden their reach across their target market. But technology is changing so fast that it…
Last week the goliath of technology conferences held in the U.S., CES, announced that its January 2022 event will require vaccination proof for in-person attendees. The motivation for the Consumer…
TikTok — the clock is ticking on traditional advertising strategies. As conventional methods wane, a new star player, TikTok, is making waves. At inception, TikTok gained a sticking association with…
With a constantly increasing amount of online content being published each day, it is important to stand out in the search engines results. Social media does not directly contribute to…
Why animation? As the saying goes, static doesn’t sell. According to research, animated banner ads are more than four times as effective as their static counterparts. More and more these…
Where is the next great opportunity for your business? Well, government agencies for one. According to USAspending.gov, approximately five trillion dollars is being allocated to government agencies in Fiscal Year…
In 2021, the average person will encounter anywhere from 6,000 to 10,000 pieces of promotional content on any given day. Banner ads, billboards, and influencer shout-outs all inundate consumers with…
Design trends reflect the world we live in, and the past year has been tumultuous, to say the least! Below, Bluetext explores 5 branding trends and how marketing designers can…
It’s not what you say, it’s how you say it. You could have the best product in the world, but if your website’s user experience is not up to par,…
When it comes to marketing, knowing your customer and their needs is crucial. To truly make an impact, ads need to be not only well-targeted but more importantly, meaningfully tailored…