Trends

Six Tips For Using YouTube For B2B Marketing

It’s pretty obvious that videos placed on YouTube have huge appeal with consumers who love to be entertained while seeing a product or brand in action. YouTube videos can be…

Web Design: Allowing the User to Select Their Own User Journey

There are many aspects to consider in web design, and one important feature to ponder is the user journey.  There are many means to target an anonymous user, identify who…

Top Digital Agencies Know: When it Comes to Website Design – Speed Matters

Speed is by far the most critical metric to consider when re-designing an enterprise website – it won’t matter how beautiful your new site looks if nobody is going wait…

Top Agency Tips – Mobile Retargeting: Six Tips for a Successful Campaign

Top digital marketing agencies are quickly learning that mobile retargeting is now a key element in any successful campaign. But moving our clients to this strategy is not always an easy…

2018’s Most Important Digital Marketing Trends

It’s almost January again, already! With 2017 almost behind us, amidst the holiday cheer and eggnog, it’s also time to reflect on 2017. It goes without saying that today, changes…

Great PR Results: Weather Channel Features Bluetext Client OnSolve’s CEO

 Rapid response is a core component of Bluetext’s public relations services. We focus on having messages and media targets teed up when there is an opportunity for our clients to…

Best Marketing Creative Agencies Predict 2018 Through The Lens of Some Classic Hip Hop Songs

Whether you work with B2B Marketing Agencies, B2C Digital Agencies, or the any of the Top North America Agencies, 2018 will drive more innovation and change. Here are my predictions…

Public Relations: Building Thought Leadership Through Bylines

When most brands think of a public relations program, they focus on traditional activities, including press release and announcements, customer case studies and industry trends, and pitching to reporters for…

PR Terms to Avoid, Part 2

A few weeks back, I posted a blog about over-used PR terms to avoid. Needless to say, that post generated lots of responses and even a clever email from an…

Seven Key Steps to An Effective B2C Content Marketing Strategy

Everywhere you turn people want to talk about content marketing. What platform are you using, what content are you pushing, what channels are you leveraging and what is the right…