Trends

Digital Marketing Trends With Timeless Potential

In our modern world, nearly all marketing campaigns integrate some level of digital communication to broaden their reach across their target market. But technology is changing so fast that it…

In-Person Tech Conferences Are Back…Kind Of. So Now What?

Last week the goliath of technology conferences held in the U.S., CES, announced that its January 2022 event will require vaccination proof for in-person attendees. The motivation for the Consumer…

It’s Time To Take TikTok Seriously

TikTok — the clock is ticking on traditional advertising strategies. As conventional methods wane, a new star player, TikTok, is making waves. At inception, TikTok gained a sticking association with…

4 Ways Social Media Can Help Improve Your SEO Results

With a constantly increasing amount of online content being published each day, it is important to stand out in the search engines results. Social media does not directly contribute to…

All in on Animation

Why animation? As the saying goes, static doesn’t sell. According to research, animated banner ads are more than four times as effective as their static counterparts. More and more these…

From B2G to B2A to B2S: Data-Driven Marketing to Federal Agencies

Where is the next great opportunity for your business? Well, government agencies for one. According to USAspending.gov, approximately five trillion dollars is being allocated to government agencies in Fiscal Year…

Streamlined Messaging and the Art of Microcontent

In 2021, the average person will encounter anywhere from 6,000 to 10,000 pieces of promotional content on any given day. Banner ads, billboards, and influencer shout-outs all inundate consumers with…

Five Creative Trends to Take Your Brand to the Next Level

Design trends reflect the world we live in, and the past year has been tumultuous, to say the least! Below, Bluetext explores 5 branding trends and how marketing designers can…

Using UX to the Fullest

It’s not what you say, it’s how you say it. You could have the best product in the world, but if your website’s user experience is not up to par,…

Automating Meaningful Ads

When it comes to marketing, knowing your customer and their needs is crucial. To truly make an impact, ads need to be not only well-targeted but more importantly, meaningfully tailored…

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