Top Marketing Agencies

2020 Digital Marketing Trends: Programmatic Advertising

Programmatic Advertising – No Signs of Slowing Down in 2020 If you spend any time at all surfing the web, you have encountered some form of programmatic advertising. The video…

Bluetext’s 2019 Experience Builds UX Expertise

2019 has been a big year for Bluetext full of limitless growth and many successful launches. As one of the top digital marketing agencies in the Washington, D.C. area, we…

Behind The Blog: How Blogs Improve Your SEO

  In today’s Internet ecosystem, there seems to be a blog for everything. Fashion blogs, fan club blogs, cooking blogs, review blogs — you name it. Blog types range from…

Paid versus Organic SEO

Do you remember when you used to have to consult books and encyclopedias for the answers to your questions? Just over 20 years ago, you had to reference the yellow…

Search Engine Optimization 101: What You Need to Know About SEO

We’ve all heard of SEO – but what exactly is it? And how do you achieve “good” SEO? Before attempting to tackle your own search engine optimization strategy, take a…

Top Agency Tips – Mobile Retargeting: Six Tips for a Successful Campaign

Top digital marketing agencies are quickly learning that mobile retargeting is now a key element in any successful campaign. But moving our clients to this strategy is not always an easy…

B2B Website Design – More Best Practices

B2B website design that focuses on the user experience will continue to be a top priority for brands who thought UX was only for consumer and e-commerce sites. In a…

A Top Branding Agency’s Top Tip: Designing a Future-Proof Style Guide

As every top branding agency knows, the brand style guide is a key component in a brand’s visual identity. It sets out how brand elements, including color palette, imagery, iconography,…

5 Innovative B2G Marketing Strategies For 2018

The year was 2014. The new Apple Watch was all the rage; selfies weren’t annoying the bloody hell out of everyone yet; and The Ice Bucket Challenge had everyone soaking…

4 Ways Thought Leadership Can Boost Your B2G Sales

Last week Bluetext served as a sponsor for the 2017 GAIN government marketing conference, and it was great to connect with and hear from some of the DC region’s leading…

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