Do you remember when you used to have to consult books and encyclopedias for the answers to your questions? Just over 20 years ago, you had to reference the yellow…
We’ve all heard of SEO – but what exactly is it? And how do you achieve “good” SEO? Before attempting to tackle your own search engine optimization strategy, take a…
With 57% of the world’s population now on the internet, promoting your business through a website has become even more critical. Additionally, over 50% of website traffic comes from mobile,…
Top digital marketing agencies are quickly learning that mobile retargeting is now a key element in any successful campaign. But moving our clients to this strategy is not always an easy…
B2B website design that focuses on the user experience will continue to be a top priority for brands who thought UX was only for consumer and e-commerce sites. In a…
As every top branding agency knows, the brand style guide is a key component in a brand’s visual identity. It sets out how brand elements, including color palette, imagery, iconography,…
The year was 2014. The new Apple Watch was all the rage; selfies weren’t annoying the bloody hell out of everyone yet; and The Ice Bucket Challenge had everyone soaking…
Last week Bluetext served as a sponsor for the 2017 GAIN government marketing conference, and it was great to connect with and hear from some of the DC region’s leading…
Government contractors and technology vendors selling to government agencies are still trying to size up the policies of the new Trump White House and what they will mean for the…
TALKING SMAC?! Is your Digital Marketing Agency talking the latest SMAC? Keep up or get left behind!
If your digital marketing agency team doesn’t have a SMAC roadmap, you may find your company drifting off-course in 2017 and beyond. Here’s brief refresher course on SMAC. Social Media…