Top Branding Agency

All in on Animation

Why animation? As the saying goes, static doesn’t sell. According to research, animated banner ads are more than four times as effective as their static counterparts. More and more these…

Starting the Branding Process Early in M&A Planning

M&As have long been a key strategy and source of growth for businesses around the world, with thousands of M&A transactions taking place each year. However, according to the Harvard…

Style Guides and Why They’re Important

A style guide is a fundamental apparatus for building up brand character. A brand style guide establishes your brand identity and is an extraordinary resource for making on-brand, consistent content. …

Interview with a Designer: Infographic Best Practices

As a top digital design and branding agency, Bluetext is familiar with the common client concern, “how can I tell my company’s story with data?”. Recent studies have shown that…

The Logic Behind Logo Simplification

Simplification is one of the strongest trends we’ve seen as a top design agency in recent years. With such growing popularity, it shows no sign of stopping. So why are…

Campaign Branding: Behind the Scenes of the SonicWall Photoshoot

A fantastical idea, a powerful pitch, and energetic enthusiasm from all sides of SonicWall stakeholders. Only one task remaining: execution of the over the top Boundless Campaign. SonicWall came to…

B2C Marketing for the New “Stay at Home” Audience

  The COVID-19 Pandemic has expanded the “stay at home” audience for B2C businesses.  The consumer sector has seen changes in how audiences are reacting to content and consuming media. …

B2B Marketing for the New “Stay at Home” Audience

  The COVID-19 Pandemic has expanded the “stay at home” audience for B2B businesses.  The commercial sector has seen changes in how audiences are reacting to content and consuming media. …

Top Trend to Watch in 2020: Interactive Content Marketing

Interactive content is here to stay. Just take a look at the 96% completion rate on BuzzFeed quizzes. Even more, a 2016 Content Marketing Institute (CMI) study found that just…

FWA Judge Announcement

Bluetext is honored to announce that Creative Director and Co-Founder Jason Siegel has been named a Judge for The FWA website awards, one of the oldest and most prestigious awards…

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