Tips

B2C Marketing for the New “Stay at Home” Audience

  The COVID-19 Pandemic has expanded the “stay at home” audience for B2C businesses.  The consumer sector has seen changes in how audiences are reacting to content and consuming media. …

B2B Marketing for the New “Stay at Home” Audience

  The COVID-19 Pandemic has expanded the “stay at home” audience for B2B businesses.  The commercial sector has seen changes in how audiences are reacting to content and consuming media. …

To Gate or Not to Gate: The Do’s and Don’ts of Gated Content

It’s rare for a business to offer its services for free. The phrase “there ain’t no such thing as a free lunch” reigns true in most industries and all business…

Marketing in a New World (Part 4 of 5)

As the world has changed in the blink of an eye, so has the way we market to consumers. Now, more than ever, your website exists as BY FAR THE…

Marketing in a New World (Part 1 of 5)

As the world has changed in the blink of an eye, so has the way we market to consumers. Now, more than ever, your website exists as BY FAR THE…

The Importance of Website Accessibility

As the world has changed in the blink of an eye, so has the way we market to consumers. Now, more than ever, your website exists as BY FAR THE…

Marketing in the Time of COVID-19

“Should we be marketing right now?” That’s the question a client asked for the first time the day before the COVID-19 pandemic was declared a national emergency by the federal…

2020 Predictions: Content Marketing

Content marketing is a consistently invaluable tool to increase conversions by educating your leads and customers. As we welcome a new year as well as a new decade, it’s important…

Web Design: Allowing the User to Select Their Own User Journey

There are many aspects to consider in web design, and one important feature to ponder is the user journey.  There are many means to target an anonymous user, identify who…

Top Digital Agencies Know: When it Comes to Website Design – Speed Matters

Speed is by far the most critical metric to consider when re-designing an enterprise website – it won’t matter how beautiful your new site looks if nobody is going wait…

Learn More About How Bluetext Can Help You

Through branding, marketing and public relations we help brands WIN. With expert strategy, powerful creative and award-winning digital.

Contact Us Today

Georgetown Headquarters | 3400 Idaho Ave, #400, Washington, D.C. 20016 | 202-469-3600