Financial service providers typically fall into one of two buckets: legacy brands and disruptors. Legacy brands are what you typically think when you think “bank;” large, established brands, often with…
In our recent blog post, we discussed the power of strategic branding in the world of private equity. As we mentioned, the first step in developing a new brand for…
PE firms need portfolio companies with strong branding Private Equity (PE) continues to be the preferred growth financing mechanism for most “for-profit” businesses. According to McKinsey’s 2019 Market Annual Review,…
Where is the next great opportunity for your business? Well, government agencies for one. According to USAspending.gov, approximately five trillion dollars is being allocated to government agencies in Fiscal Year…
Search marketing has powerful potential with infinite nuances. This digital marketing medium has an unmatched ability to reach mass users at a macro level on the basis of targeted browsing…
In 2021, the average person will encounter anywhere from 6,000 to 10,000 pieces of promotional content on any given day. Banner ads, billboards, and influencer shout-outs all inundate consumers with…
Design trends reflect the world we live in, and the past year has been tumultuous, to say the least! Below, Bluetext explores 5 branding trends and how marketing designers can…
It’s not what you say, it’s how you say it. You could have the best product in the world, but if your website’s user experience is not up to par,…
When it comes to marketing, knowing your customer and their needs is crucial. To truly make an impact, ads need to be not only well-targeted but more importantly, meaningfully tailored…
This post is a collaborative effort with Ross Katz and our partners at CorrDyn, a data-driven consultancy that helps enable scalable growth. CorrDyn’s data expertise combined with Bluetext’s command of…