Tips

Who’s on First? Why Personas Matter in Federal Marketing

So, you want to sell to the federal government? Good. Every year, Uncle Sam and his army of acquisition specialists have money to spend to achieve the critical missions of…

Six Critical Steps for a Successful Digital Advertising Campaign

As businesses compete for the hearts and minds of prospective customers, there are some basic tenets of successful campaigns that must be followed. Especially in a technology b2b world where…

Association Membership Marketing – Fighting Content with Content

In their drive to attract, engage, recruit and ultimately retain new members, Association marketers are facing added competition not just from other trade associations, increasingly they are being squeezed by…

Google AdWords: A Significant Change to the Algorithm

Google has done it again, quietly making a significant change to the way its algorithms process Google AdWords that could be significant challenge for digital marketing if not understood and…

Surviving 2017’s Marketing Landscape Will Take Fortitude, Insight, and a Peek Into the Future

It’s the beginning of a new year, and that means that industry experts will pull out their magic eight balls, clean their Google glasses, and attempt to see into the…

Top B2B Marketing Agencies Know It’s All About Speed

Today’s “need for speed” mantra is evident in everything we do. Your website is no exception. We all want everything to be instantly available at our fingertips – including our…

Top Marketing Firms Know. Influencer Marketing Is the Way To Go. 6 Ways to Get Influencers To Share Your Content

The world has changed dramatically with social media. Businesses are following suit. Salesforce found that 70 percent of brands are increasing their social media spend this coming year. Social media isn’t just…

How Do You Do It? Top Down or Bottom Up

The marketing and communications business is at a bewildering junction, with two simultaneous models vying for brains and assets. Most marketing campaigns look at personas of their buyers and determine…

Are you a Content Marketing “Vegetarian” or a “Certified” Content Marketing “Vegetarian”?

Today’s landscape requires the need for constant database care and feeding…smart marketing campaigns, hyper targeted, very personalized, with highly engaging and rich creative presentation. Spray and pray marketing tactics have…

Market Research Primer

With competitive global markets, what makes your brand different from your competitors? Sometimes, it takes market research to identify what makes you unique and what’s really important to your target…

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