Tips

Public Relations: Building Thought Leadership Through Bylines

When most brands think of a public relations program, they focus on traditional activities, including press release and announcements, customer case studies and industry trends, and pitching to reporters for…

PR Terms to Avoid, Part 2

A few weeks back, I posted a blog about over-used PR terms to avoid. Needless to say, that post generated lots of responses and even a clever email from an…

Top Branding Agencies Shift Towards Dynamic Logos

A dynamic logo is a company mark that is malleable and constantly changing while maintaining its overall look and feel.  Logos were once thought of as a permanent visual representation…

WordPress vs Drupal: 5 Questions to Ask When Considering the Right Platform

  When redesigning your website, an important decision is choosing between WordPress or Drupal platforms to host your new site.  Both platforms are open source software with a variety of…

5 Tips to Designing a Successful Digital Campaign

  Successful digital campaigns need to connect to its audience while simultaneously getting the company’s message across.  Digital marketers spend a huge amount of time analyzing their target market and…

Five Recommendations for an Effective Public Sector PR Program

It has been a tremendous first half of the year for Bluetext across many fronts. We have won many exciting new projects, landed some very interesting clients, added some awesome…

5 Things Top Branding Agencies Consider When Rebranding a Company Pt 1

There are many factors top branding agencies focus on when rebranding a company.  Typically, companies rebrand every 7-10 years but what motivates them to do so?  Rebranding often involves choosing…

PR Terms to Avoid

Top PR agencies know that words really do matter. That’s why crafting pitches that will grab a reporter’s attention but not disappoint, confuse or otherwise lose their interest is essential to…

TALKING SMAC?! Is your Digital Marketing Agency talking the latest SMAC? Keep up or get left behind!

If your digital marketing agency team doesn’t have a SMAC roadmap, you may find your company drifting off-course in 2017 and beyond. Here’s brief refresher course on SMAC. Social Media…

For Top Development Agencies: It’s Drupal 8

Having worked with Drupal 8 in a production setting at one of the top development agencies for the last 15 months, I feel that I can responsibly say that Drupal…

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