Tips

How to Avoid a Digital Transformation Failure

The COVID pandemic has put a pause on many personal and business practices, with one stand-out exception. In the midst of COVID, digital transformation hasn’t slowed; instead, it’s actively accelerated…

PR Metrics: How Your Firm Can Measure PR Results in 2021

A common question we get from new Public Relations clients and prospects at Bluetext is ultimately the most important one: how do you measure results? Organizations, understandably, seek the same…

Go to Market Strategy: Paid Media

You’ve crafted your brand message, settled on a new visual strategy, or launched your new product. So what’s next? You probably have the urge to shout your new message from…

Email Marketing Strategies for a Successful Go to Market Campaign

Here at Bluetext, as a top brand development agency, we see clients invest a lot of time and money into a rebrand. We’ve already talked about why a Go-to-Market Strategy…

Forecasting for Future-Proof Web Design

Website trends come and go. From dark modes, to microinteractions and maxed out whitespace, it seems every browsing experience uncovers a new design or UX trend. But that’s the issue…

5 Tips for Tablet-Friendly Design

It’s no secret that mobile internet use has seen significant growth in the past few years. Over half of all web traffic now comes from mobile users, a majority of…

Troubleshooting Your Organic Search Traffic

For many websites, organic traffic represents over half of their visitor volume. What’s scary, however, is that any company could lose the value of months (or even years) of consistent…

Forecasting 2021: Marketing Trends

2020 was quite the year, to say the least. In hindsight, 12 months ago, none of us would have believed in just one year the world would go through such…

Remote Client & Project Management

Now more than ever it’s important to understand and master the skills of remote client relations and project management tasks. Even though the pandemic will not last forever, we have…

Accessible Design – ADA Compliance In Style

What is ADA Compliance?  The Internet should be accessible for all, and Section 508 of the Rehabilitation Act of 1973, ensures that. Section 508 is designed to extend federal responsibilities…

Learn More About How Bluetext Can Help You

Through branding, marketing and public relations we help brands WIN. With expert strategy, powerful creative and award-winning digital.

Contact Us Today

Georgetown Headquarters | 3400 Idaho Ave, #400, Washington, D.C. 20016 | 202-469-3600