Tips

Your Digital Customer Journey + A Solid SEO Strategy = Digital Success

In the ever changing world of digital marketing the phrases we hear from our clients more and more are around the “Customer Journey” and achieving pinnacle SEO success for their…

Six Baby Steps for Delivering on the B2B Customer Journey in 2015

Over the last five years there has been a lot written about the customer journey and the changing nature of how marketers must develop and present content to address a…

From Soap to Cyber – How 5 Cyber Security Brands Continue the Innovation of Branded Content

In this week in 1930, following a desperate search by the radio industry for a magic bullet to increase advertising revenue, the first soap opera was born. The industry managed…

10 Ways to Critique Your Website and Your Digital Marketing for Inbound Leads

Who doesn’t like inbound leads? The fruit of your content marketing labor is finally coming to bear. You sit back and the emails and calls are flying in. It is…

The Magic Behind the Message—Seven Tips for Solid Messaging

Messaging seems more like a PR term than a marketing creed, but in reality key messages are perhaps the most important element of every marketing campaign. While paring down thoughts,…

Six Ideas for Taking Your Marketing Program to the Next Level

If you canvas the most respected marketing decision makers, each can no doubt share examples of bold, innovative marketing programs that did not work out. But the enemy of marketing…

How Customer Experience is Transforming Web Content Management

Today’s digital landscape and the unification of social, mobile, and the web into a cross-channel experience are fundamentally changing the ways our portfolio of brands engages with its customers.  This…

9 Keys to an Effective Content Marketing Strategy

Are you planning to integrate or upgrade your content marketing into your online marketing strategy? Not sure where to begin? Here is a basic rundown of how to create an…

5 Ways Your Brand Can Effectively Leverage Celebrity Spokespeople

Whether it is a 12-year-old buying a new basketball shoe, a college student looking for a new smartphone, or an IT manager evaluating which cloud CRM tool to purchase on…

Brand Simplification – A Better Way To Engage

This is certainly not news, but the amount of information available to target customers continues to grow by the day. Researching issues that might seem obscure and unique means sorting…

Learn More About How Bluetext Can Help You

Through branding, marketing and public relations we help brands WIN. With expert strategy, powerful creative and award-winning digital.

Contact Us Today

Georgetown Headquarters | 3400 Idaho Ave, #400, Washington, D.C. 20016 | 202-469-3600