Tips

9 Keys to an Effective Content Marketing Strategy

Are you planning to integrate or upgrade your content marketing into your online marketing strategy? Not sure where to begin? Here is a basic rundown of how to create an…

5 Ways Your Brand Can Effectively Leverage Celebrity Spokespeople

Whether it is a 12-year-old buying a new basketball shoe, a college student looking for a new smartphone, or an IT manager evaluating which cloud CRM tool to purchase on…

Brand Simplification – A Better Way To Engage

This is certainly not news, but the amount of information available to target customers continues to grow by the day. Researching issues that might seem obscure and unique means sorting…

SURVEY RESULTS: Reaching the Government Customer

We asked 150 top government executives who are involved in the decision-making process for IT purchases, both as decision makers and as individuals who have input into decisions, how they…

CSC: Delivering Innovation Together

In an effort to rally its thousands of sales and customer facing teams at its Global Sales Conference in Dallas in April 2014, CSC turned to Bluetext to conceptualize and…

9 PR and Digital Marketing Strategies to Promote a Marketing Survey

There probably isn’t a week that goes by when you don’t come across – on television or radio, in print, online or via social media – a research survey on…

Ten Tips for Marketing to the Government: It Requires a Different Language to Get in the Game

The federal, state and local government markets are large and attractive targets of opportunity for technology companies. Because of our location and experience in the public sector supporting the most…

How to get buzz and briefings at industry conferences and trade shows

The Bluetext team is in the thick of industry conference season for clients, recently concluding support for Mobile World Congress in Barcelona and the RSA Conference in San Francisco, with…

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