Tips

Humanizing Your Website Home Page

Establishing a personal connection between your business and the customers you serve is one of the most critical elements of a successful marketing strategy. From tailored social media posts to…

Steps to a Successful Sitemap

Second-only to your homepage, your sitemap is one of the most important and most visible parts of your website. What value is a website if people can’t find the content…

SEO Poisoning and Antidotes

Just like you can’t judge a book by its cover, you can’t trust a search by your top results. But how is that so? It contradicts all we believe to…

Are You Ready for Responsive Search Ads?

In true Google fashion, Google Ads is changing the way you can advertise again. Previously, you were able to create Expanded Text Ads (ETAs), but beginning June 30, 2022, all…

Made for Mobile

We’ve all heard the old adage “the medium is the message” – and that could not be more true in today’s vast media landscape where the majority of users are…

Website Design Trends: Scroll-Based Animation

Scroll-based animation offers all the benefits of on-page animation and more. Not only do pages with scroll-based animation engage users more effectively, but they can also tell more complex stories,…

Mobile Speed on the Move

The next time you’re in a public setting, look up, and chances are you’ll notice almost everyone around you has their eyes glued to a mobile device in hand. Modern-day…

Google’s ‘Massive’ Featured Snippet Update

Google Search is known for consistent updates and feature releases but is often done in a beta-testing form. What does this mean exactly? Essentially, these new features will undergo A/B…

Product Intelligence: Providing Essential Expertise

The needs of a modern consumer are not static; they are constantly moving and advancing, shifting and changing. Customers adopt and discard products at breakneck speeds, seeking new opportunities for…

How B2B Tech PR Agencies are Filling the Tight Labor Market Gap

The recent Labor Day continued to shine a spotlight on an ongoing problem brought on by COVID-19: The Great Job Exodus of 2021. According to Microsoft’s 2021 Work Trend Index,…

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