Tips

2020 Trends: Logo Design

Welcome to 2020, a year of new normals, routines, and best of all, new logos! The logo design trends in 2020 thus far have been an intriguing remix of new…

Data Privacy 101: Considerations and Why You Should Care

When building and launching digital campaigns, many of the key determinants of success are evaluated through digital engagement measurement and tracking. However, as websites and ad-tech have evolved in recent…

Dark Mode on Websites: When to Use and How It’s Possible

In the past few years, the option for “dark mode” has become increasingly popular as our time spent on-screen steadily climbs. Dark mode is a display setting on a computer,…

Hacking Your Way to Higher Conversion Rates

Best Practices for Conversion Driven UX Design If your company has a website published in the public domain, chances are, you know a thing or two about conversion goals. Conversion…

The ROI of Digital Personalization

Learn your customers. This is not news to anyone in sales, but the more you understand about your audience, the better you can appeal to them. With more and more…

Best Practices for Conversion Driven UX Design

Your website acts as an essential business tool — used across every industry for a diverse number of functions.  B2B companies rely on their websites to generate leads, phone calls,…

Top Tips for Building a Better Navigation User Experience

Have you ever found yourself on a website, staring blankly at the screen wondering where the rest of the pages are? Navigation is one of the most important functions of…

To Scroll or Not To Scroll: That is the Question of Some Marketers in a Website Redesign Cycle

There’s no denying it. Our society is more digital now than ever. You, me, your neighbor, your neighbor’s neighbor… we are all online. Most importantly, your prospective clients are online…

Should Your SEO Strategy Shift for COVID?: How to Adapt to Changing Behaviors

The recent COVID-19 outbreak has had ripple effects across almost every industry. Around the world, the global pandemic has altered the way we live, socialize and even conduct business. In…

The Remote Recruiting Reality

As of late, communications have been drastically changing, and companies have had to adapt quickly and swiftly to accommodate the current COVID-19 environment. It is a new and unprecedented scenario,…

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