Tips

B2B Tech PR During The Pandemic: Do’s And Don’ts

There was a time not so long ago when organizations could navigate the ebb and flow of the 24/7 news cycle to maximize how and when they shared important corporate…

Virtual Events: Creating Urgency and Driving Attendance

Due to the global pandemic, the rise in virtual events over the past year has created a new element of accessibility to gathering. The past year has exposed previously unacknowledged…

How to Avoid a Digital Transformation Failure

The COVID pandemic has put a pause on many personal and business practices, with one stand-out exception. In the midst of COVID, digital transformation hasn’t slowed; instead, it’s actively accelerated…

PR Metrics: How Your Firm Can Measure PR Results in 2021

A common question we get from new Public Relations clients and prospects at Bluetext is ultimately the most important one: how do you measure results? Organizations, understandably, seek the same…

Go to Market Strategy: Paid Media

You’ve crafted your brand message, settled on a new visual strategy, or launched your new product. So what’s next? You probably have the urge to shout your new message from…

Email Marketing Strategies for a Successful Go to Market Campaign

Here at Bluetext, as a top brand development agency, we see clients invest a lot of time and money into a rebrand. We’ve already talked about why a Go-to-Market Strategy…

Forecasting for Future-Proof Web Design

Website trends come and go. From dark modes, to microinteractions and maxed out whitespace, it seems every browsing experience uncovers a new design or UX trend. But that’s the issue…

5 Tips for Tablet-Friendly Design

It’s no secret that mobile internet use has seen significant growth in the past few years. Over half of all web traffic now comes from mobile users, a majority of…

Troubleshooting Your Organic Search Traffic

For many websites, organic traffic represents over half of their visitor volume. What’s scary, however, is that any company could lose the value of months (or even years) of consistent…

Forecasting 2021: Marketing Trends

2020 was quite the year, to say the least. In hindsight, 12 months ago, none of us would have believed in just one year the world would go through such…

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