Technology

The Secret to Search Marketing

Search marketing has powerful potential with infinite nuances. This digital marketing medium has an unmatched ability to reach mass users at a macro level on the basis of targeted browsing…

Why Chatbots Are Critical

Have you ever navigated to a new website with a question, and spent too much time hunting for an answer? While companies spend large amounts of time developing and building…

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Why Brand Storytelling is Critical in Government Contracting

It’s no secret that any business striving for success has to find a way to differentiate themselves from their competition. The same goes for companies operating in the government contracting…

Deconstructing the Hamburger Menu

The hamburger, what’s not to love? No, not the American classic, but the navigation menu design. You know, the one with those three straight lines found in the top right…

Branding Driven by Private Equity Deals

The past decade has seen a spike in mergers and acquisitions, as conglomeration and consolidation seem to be the trend of the future. Healthcare, technology and media-related brands have experienced the…

Why Brand Storytelling is Critical in B2B Technology

Whether you work for a big or a small company, I’m sure you’ve had the question of how to differentiate yourself from the competition. In the ever-growing B2B market, you…

LinkedIn Creator Mode: Emerging Influencer Opportunities

The Latest in LinkedIn LinkedIn is taking users’ ability to “connect” to the next level.  This week LinkedIn is rolling out new profile features that will empower a whole new…

SaaS PR Requires Creative Solutions To Drive Results

Software as a Service (SaaS) companies often run into a problem when they launch a new product or unveil updated features: they find it hard to secure the outstanding press…

Web & UX Design: Designing for Digital Fatigue

It’s no secret that after a year of virtual, well, everything, people have entered into a phase of “digital fatigue”. Dr. Alexander Aizman, a New York-based physician and surgeon has…

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