Technology

LinkedIn Creator Mode: Emerging Influencer Opportunities

The Latest in LinkedIn LinkedIn is taking users’ ability to “connect” to the next level.  This week LinkedIn is rolling out new profile features that will empower a whole new…

SaaS PR Requires Creative Solutions To Drive Results

Software as a Service (SaaS) companies often run into a problem when they launch a new product or unveil updated features: they find it hard to secure the outstanding press…

Web & UX Design: Designing for Digital Fatigue

It’s no secret that after a year of virtual, well, everything, people have entered into a phase of “digital fatigue”. Dr. Alexander Aizman, a New York-based physician and surgeon has…

Why Brand Storytelling is Critical in Cybersecurity

Picture this: You’re a cybersecurity expert with a next-generation product or service, and you’re looking for a way to get your message into the market uniquely.  The industry landscape is…

Upping Your Digital Experience Game

In a year when in-person events and meetings aren’t possible and Zoom-fatigue has set in, you need a way to virtually interact with your audiences in an engaging way. Here…

B2B Tech PR During The Pandemic: Do’s And Don’ts

There was a time not so long ago when organizations could navigate the ebb and flow of the 24/7 news cycle to maximize how and when they shared important corporate…

The Future of Virtual Event Marketing

Large-scale, in-person events have all but vanished since the pandemic rocked our world just a year ago. It seemed that nearly all hope was lost for event marketing ― but…

Clubhouse, TikTok, and Other Next Generation Platforms

So, you want your business to get in on the latest next-generation social platform? Stay relevant and be at the forefront of the top trending tech? Join the club. Quite…

SAS’ Contact Tracing Technology Featured on The Today Show

Bluetext’s public relations client SAS has long been a trusted partner of colleges and universities around the world, leveraging their advanced analytics capabilities to provide safe, effective learning environments for…

Zigs & Zags of the Tech Industry

So you’re a top technology company who wants to be seen as modern and ever-evolving — much like the rest of the industry! To stay ahead you’ll need a modern,…

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