Technology

The Art of Integrating 3D Into Real Life

We jumped at the idea when Phosphorus approached us here at Bluetext about creating a new campaign. After extensive brainstorming the team agreed that a video integrating animated 3D objects…

How to Develop Winning Tech Product Award Submissions

Al Davis, the former coach and owner of the Oakland Raiders, famously coined the phrase “Just win, Baby!”. And while that’s the goal for any PR agency building out an…

Cracking the Code on Conversational Marketing

No matter what industry your company is in, or who your target market is, the goal of any customer interaction is to foster a relationship that converts to revenue. In…

What Not To Do in Tech Web Design

Being a technology company can be tough, there is often pressure to appear futuristic, scientific, or impressively complex. The market often expects the latest and greatest features and widgets, especially…

Appealing, Amazing, and Accessible Website Design

Whenever you add or change a feature on your website, you should consider the impact on the UX, or user experience. When you assess how users will interact with your…

Giving Your B2B Tech Website The Winning Edge

A crucial part of any successful website design is not only catching the attention of a target market but keeping that attention. Oftentimes, UX experts will achieve attention retention through…

What is the Metaverse and Why it Matters to Marketers

Since late last year, the technology industry has been alight with news and developments surrounding the Metaverse. Companies large and small are betting big on what is seen by many…

The Evolution of Boundless Cybersecurity

2 years ago SonicWall approached Bluetext with a campaign challenge: “Help us infuse originality within an over-saturated cybersecurity market. Portray Boundless Cybersecurity ability to break free of cyber threats.”  Bluetext’s response?…

Interactions that Lead to Conversions

62 seconds. That’s the average amount of time a user will spend on a website before hopping to another page. 62 seconds for your website to show off all your…

Brand Marketing in the Age of Machine Learning

New year, same buzzwords. We’re all familiar with the phrase “machine learning”, but finding a practical application for it that supports your business model is another story. The key to…

Learn More About How Bluetext Can Help You

Through branding, marketing and public relations we help brands WIN. With expert strategy, powerful creative and award-winning digital.

Contact Us Today

Georgetown Headquarters | 3400 Idaho Ave, #400, Washington, D.C. 20016 | 202-469-3600