Technology

Zigs & Zags of the Tech Industry

So you’re a top technology company who wants to be seen as modern and ever-evolving — much like the rest of the industry! To stay ahead you’ll need a modern,…

Data Privacy 101: Considerations and Why You Should Care

When building and launching digital campaigns, many of the key determinants of success are evaluated through digital engagement measurement and tracking. However, as websites and ad-tech have evolved in recent…

New Tech-Based Tools to Create a Visual Identity

What Is Visual Identity? A visual identity is the combination of design elements people use to recognize your company.  In general, your visual identity is composed of the brand’s overall…

Dark Mode on Websites: When to Use and How It’s Possible

In the past few years, the option for “dark mode” has become increasingly popular as our time spent on-screen steadily climbs. Dark mode is a display setting on a computer,…

The ROI of Digital Personalization

Learn your customers. This is not news to anyone in sales, but the more you understand about your audience, the better you can appeal to them. With more and more…

Tech PR and Marketing in “The New Normal”

PR and marketing have changed overnight. There is still a need to reach customers and prospects, but it goes without saying that priorities have shifted in the “new normal” brought…

5 Steps to Take to Secure Your Website

A Google search of “cyber security companies” will return well over 700 million results. As a business becomes increasingly digital and transitions more operations into cloud-based tools, the data of…

Designing for Search Engine Optimization

The decades-long reign of the PC is over, with mobile devices now making up more than 52% of all internet traffic. While plenty of people preach the importance of responsive…

Marketing in a New World (Part 5 of 5)

As the world has changed in the blink of an eye, so has the way we market to consumers. Now, more than ever, your website exists as BY FAR THE…

Marketing in a New World (Part 1 of 5)

As the world has changed in the blink of an eye, so has the way we market to consumers. Now, more than ever, your website exists as BY FAR THE…

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