Technology

The Evolution of Boundless Cybersecurity

2 years ago SonicWall approached Bluetext with a campaign challenge: “Help us infuse originality within an over-saturated cybersecurity market. Portray Boundless Cybersecurity ability to break free of cyber threats.”  Bluetext’s response?…

Interactions that Lead to Conversions

62 seconds. That’s the average amount of time a user will spend on a website before hopping to another page. 62 seconds for your website to show off all your…

Brand Marketing in the Age of Machine Learning

New year, same buzzwords. We’re all familiar with the phrase “machine learning”, but finding a practical application for it that supports your business model is another story. The key to…

Website Design Trends: Scroll-Based Animation

Scroll-based animation offers all the benefits of on-page animation and more. Not only do pages with scroll-based animation engage users more effectively, but they can also tell more complex stories,…

Mobile Speed on the Move

The next time you’re in a public setting, look up, and chances are you’ll notice almost everyone around you has their eyes glued to a mobile device in hand. Modern-day…

How B2B Tech PR Agencies are Filling the Tight Labor Market Gap

The recent Labor Day continued to shine a spotlight on an ongoing problem brought on by COVID-19: The Great Job Exodus of 2021. According to Microsoft’s 2021 Work Trend Index,…

Enhancing Your Content Strategy with Video

Video marketing can be a vital tool when it comes to leveling up your marketing program. Video, as a medium, is an exceptional opportunity to tell your brand’s story and…

Digital Marketing Trends With Timeless Potential

In our modern world, nearly all marketing campaigns integrate some level of digital communication to broaden their reach across their target market. But technology is changing so fast that it…

In-Person Tech Conferences Are Back…Kind Of. So Now What?

Last week the goliath of technology conferences held in the U.S., CES, announced that its January 2022 event will require vaccination proof for in-person attendees. The motivation for the Consumer…

It’s Time To Take TikTok Seriously

TikTok — the clock is ticking on traditional advertising strategies. As conventional methods wane, a new star player, TikTok, is making waves. At inception, TikTok gained a sticking association with…

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