As the world has changed in the blink of an eye, so has the way we market to consumers. Now, more than ever, your website exists as BY FAR THE…
Michael is one of the founding partners of Bluetext, and he currently serves as co-president and chief strategy officer. He has spent his career working with companies ranging from start-up…
Rapid response is a core component of Bluetext’s public relations services. We focus on having messages and media targets teed up when there is an opportunity for our clients to…
Brand Strategy The Message and Brand Story Rarely do you get a chance to work with a client so convinced that they can change the way cancer is diagnosed and…
TALKING SMAC?! Is your Digital Marketing Agency talking the latest SMAC? Keep up or get left behind!
If your digital marketing agency team doesn’t have a SMAC roadmap, you may find your company drifting off-course in 2017 and beyond. Here’s brief refresher course on SMAC. Social Media…
Back in 2006, I had a conversation with Washington Post Magazine columnist Gene Weingarten, one of my favorite humorists. If you’ve ever happened upon his column, you know that he’s…
AddThis GM Charlie Reverte calls 2015 the year of the personal web. He talks with Bluetext’s Buzz Lounge about the move to personalized web sites across the internet, making the…
Former Eloqua CEO Joy Payne tells Bluetext’s Buzz Lounge that 2015 is the year for sales and marketing to work closely together to fully understand the buyer’s journey in order…
Triblio’s CMO and Co-Founder Jason Jue talks about trends in marketing automation, analytics, and digital marketing.