Social Media

A Fresh Look At Marketing Metrics

What’s more valuable to a company? A visitor to its website who spends 15 minutes scanning a wide variety of pages, or a visitor who comes and goes in three…

Worried About Not Being Up on Latest Government & Public Sector Marketing Jargon? Don’t Get Fired. Download our eBook: Bluetext’s 2016 Government Lingo Edition

Do you feel out of touch with the latest digital government marketing jargon and worried that your bosses and co-workers might catch on? Maybe you’re new to the industry and…

Marketing to the Government – What Agencies Want to Hear

Bluetext Survey Shows How Government Executives Make IT Decisions Survey Results in Federal Computer Week Federal agencies can be great customers because they remain some of the biggest spenders and…

What Agencies Want To Hear When Buying IT

Federal agencies can be great customers because they remain some of the biggest spenders and their budgets stay fairly stable even during economic downturns. Yet sales and marketing teams used…

Capitol Communicator Reboots Digital Platform With Bluetext

On its 10th anniversary of connecting communicators, Capitol Communicator determined that to continue to grow and be a vibrant part of the Washington, D.C., marketing and communications community, its next…

Top Executives Speak Out: 10 Big Marketing Bets For 2015

2014 has been a year of amazing changes in the world of marketing, where micro-targeting via social platforms is now mainstream, banner ads are becoming passe, personalized content is in,…

5 PR Strategies for Your Cyber Security Firm to Dominate RSA 2015

Standing out in a sea of 400 of the world’s leading cyber security vendors and startups is no easy feat. Each year, more than 28,000 cyber professionals swarm to the…

Your Digital Customer Journey + A Solid SEO Strategy = Digital Success

In the ever changing world of digital marketing the phrases we hear from our clients more and more are around the “Customer Journey” and achieving pinnacle SEO success for their…

SEO Isn’t Complicated, It’s Just Difficult

Ever since Google’s last significant evolution of its search engine algorithm, known as Hummingbird, the marketing world has been treading water trying to understand how to drive search traffic to…

Who Are They Getting Information From?

In an era of budget cuts and dwindling resources, hundreds of government organizations are achieving real success and showing a measurable return on investment using GovDelivery’s communications platform to communicate…

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