Social Media

Enhancing Your Content Strategy with Video

Video marketing can be a vital tool when it comes to leveling up your marketing program. Video, as a medium, is an exceptional opportunity to tell your brand’s story and…

How to Find Your Social Media Sweet Spots

1,300 hours – that’s how long the average American spent on social media in the past year. People are on social media all day every day, with an average daily…

It’s Time To Take TikTok Seriously

TikTok — the clock is ticking on traditional advertising strategies. As conventional methods wane, a new star player, TikTok, is making waves. At inception, TikTok gained a sticking association with…

YouTube Ad Tips from a Video Design & Production Company

You’ve spent months working with a video design & production company to write the perfect script, find the right voice-over actor, polish your storyboard, and so much more. Now, you…

10 LinkedIn Basics to Support a Holistic PR Strategy

Over the past several years LinkedIn has moved beyond being a tool used solely for job searching. It has cemented itself as a home for people who are passionate about…

The Rules of (Social Media) Engagement

There’s a reason why it’s called social media. People are connecting digitally, so naturally, there will be some level of engagement incorporated into social media platforms. Without engaging activities such…

LinkedIn Creator Mode: Emerging Influencer Opportunities

The Latest in LinkedIn LinkedIn is taking users’ ability to “connect” to the next level.  This week LinkedIn is rolling out new profile features that will empower a whole new…

Clubhouse, TikTok, and Other Next Generation Platforms

So, you want your business to get in on the latest next-generation social platform? Stay relevant and be at the forefront of the top trending tech? Join the club. Quite…

Top Trend to Watch in 2020: Interactive Content Marketing

Interactive content is here to stay. Just take a look at the 96% completion rate on BuzzFeed quizzes. Even more, a 2016 Content Marketing Institute (CMI) study found that just…

Optimizing Organic Social: When to Post

Driving engagement and other key metrics through organic social media is often an important component of a marketing campaign that targets business executives as its target audience. It complements any…

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