Marketers often approach their content strategy with the simple goal of conveying a message to their target audience. But nowadays, that’s not enough for maintaining an effective content strategy. Before…
Just like you can’t judge a book by its cover, you can’t trust a search by your top results. But how is that so? It contradicts all we believe to…
The next time you’re in a public setting, look up, and chances are you’ll notice almost everyone around you has their eyes glued to a mobile device in hand. Modern-day…
Google Search is known for consistent updates and feature releases but is often done in a beta-testing form. What does this mean exactly? Essentially, these new features will undergo A/B…
What’s your first instinct when you have a question? For most, it’s to Google it. Whether or not it’s looking up a restaurant or finding a solution to a business…
17 hours—that’s how long the average person spends looking at a screen each day. With remote learning and work-from-home, screens take up our attention and are expected to remain an…
With a constantly increasing amount of online content being published each day, it is important to stand out in the search engines results. Social media does not directly contribute to…
After crafting the perfect campaign, ad creative, and hook-worthy copy, there is nothing more frustrating than a user coming to your website only to leave after a few seconds. In…
Search marketing has powerful potential with infinite nuances. This digital marketing medium has an unmatched ability to reach mass users at a macro level on the basis of targeted browsing…
Ever heard the phrase “if you’re not first you’re last”? A little extreme, but not untrue when it comes to search results. Businesses of every industry are scrambling to refine…