Public Relations

The Federal Buying Season: Elements of a Successful Marketing Campaign

The Federal government Buying Season is right around the corner. That means that any company that has the technology to help government agencies meet their mission requirements needs to start…

Perspecta

Onsolve

National Retail Foundation

Mergers & Acquisitions

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Metrics-Driven PR–The Bluetext Guide

Metrics-driven PR is an essential strategy in today’s competitive media landscape, helping to set the direction for public relations as well as validating its success. Traditional public relations and media…

Metrics-Driven PR for the Public Sector Market

If any industry vertical is a prime opportunity for metrics-driven PR, it’s the public sector. Government agencies are a massive opportunity for technology and other companies that can help supply…

Metrics-Driven PR: When an Acquisition is the Goal

We’ve been writing a lot recently about metrics-driven PR. One metric that is often key to certain clients is being acquired. Of course, when Bluetext first engages with a client…

Research-Driven PR Delivers Strong Metrics

We’ve been writing about the value of metrics-driven PR to drive revenue and lead generation for brands in order to tie media coverage directly to results for our clients. We…

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