Public Relations

Top Marketing Trends 2019 Part 6: Public Relations

For our final post to end the year and look forward to 2019, let’s turn to the¬†marketing component that is perhaps undergoing the most significant transition: Public Relations. PR was…

The Federal Buying Season: Elements of a Successful Marketing Campaign

The Federal government Buying Season is right around the corner. That means that any company that has the technology to help government agencies meet their mission requirements needs to start…



National Retail Foundation

Mergers & Acquisitions

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Metrics-Driven PR–The Bluetext Guide

Metrics-driven PR is an essential strategy in today’s competitive media landscape, helping to set the direction for public relations as well as validating its success. Traditional public relations and media…

Metrics-Driven PR for the Public Sector Market

If any industry vertical is a prime opportunity for metrics-driven PR, it’s the public sector. Government agencies are a massive opportunity for technology and other companies that can help supply…

Metrics-Driven PR: When an Acquisition is the Goal

We’ve been writing a lot recently about metrics-driven PR. One metric that is often key to certain clients is being acquired. Of course, when Bluetext first engages with a client…