Public Relations

Why Rapid Response is Vital for PR Programs

Given the speed at which news is consumed today, timing is everything. Latching onto a rapidly developing news cycle is a great way to gain visibility for your brand, establish…

Upleveling your Message to Gain National Media Attention

What’s the biggest obstacle to securing national media coverage? Companies often struggle to develop a message, pitch, and story that will resonate with Tier 1 journalists. If done right, exposing…

Showa

4 PR Considerations For Virtual Conferences & Events

We’re now more than a year into the COVID-19 pandemic and admit it: you miss in-person conferences and events. At least a little. While segments of the country are inching…

6 Ways To Reach Government Decision Makers With Account Based PR

When it comes to reaching and selling to government agency decision-makers, a colleague of mine often smartly reminds our clients and prospects of the following: there is no “government.” By…

SaaS PR Requires Creative Solutions To Drive Results

Software as a Service (SaaS) companies often run into a problem when they launch a new product or unveil updated features: they find it hard to secure the outstanding press…

Developing a PR Content Strategy for your B2G firm

Developing an effective Business to Government (B2G) marketing strategy to reach decision-makers in the public sector requires a handful of marketing tactics, perhaps the most impactful of which is a…

5 B2G PR Strategies For Mergers & Acquisitions

Amidst all of the business uncertainty in 2020 due to COVID-19, one area that remained relatively stable was a healthy volume of M&A activity for government contractors and government IT…

B2B Tech PR During The Pandemic: Do’s And Don’ts

There was a time not so long ago when organizations could navigate the ebb and flow of the 24/7 news cycle to maximize how and when they shared important corporate…

PR Metrics: How Your Firm Can Measure PR Results in 2021

A common question we get from new Public Relations clients and prospects at Bluetext is ultimately the most important one: how do you measure results? Organizations, understandably, seek the same…

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