Public Relations

How to Develop Winning Tech Product Award Submissions

Al Davis, the former coach and owner of the Oakland Raiders, famously coined the phrase “Just win, Baby!”. And while that’s the goal for any PR agency building out an…

Yes, You Need a Public Sector PR Team

Finding Success in Public Sector PR According to Fortune, Walmart is considered the largest company globally, with an annual budget of approximately $524 billion dollars. However, one entity dwarfs Walmart…

Top Social Media Channels for B2B Marketing

How can you bring in lucrative contracts for your business? B2B social media marketing can be an underutilized, yet incredibly useful channel, given that 62% of CEOs are present on…

How B2B Tech PR Agencies are Filling the Tight Labor Market Gap

The recent Labor Day continued to shine a spotlight on an ongoing problem brought on by COVID-19: The Great Job Exodus of 2021. According to Microsoft’s 2021 Work Trend Index,…

Why Rapid Response is Vital for PR Programs

Given the speed at which news is consumed today, timing is everything. Latching onto a rapidly developing news cycle is a great way to gain visibility for your brand, establish…

Upleveling your Message to Gain National Media Attention

What’s the biggest obstacle to securing national media coverage? Companies often struggle to develop a message, pitch, and story that will resonate with Tier 1 journalists. If done right, exposing…

Showa

4 PR Considerations For Virtual Conferences & Events

We’re now more than a year into the COVID-19 pandemic and admit it: you miss in-person conferences and events. At least a little. While segments of the country are inching…

6 Ways To Reach Government Decision Makers With Account Based PR

When it comes to reaching and selling to government agency decision-makers, a colleague of mine often smartly reminds our clients and prospects of the following: there is no “government.” By…

SaaS PR Requires Creative Solutions To Drive Results

Software as a Service (SaaS) companies often run into a problem when they launch a new product or unveil updated features: they find it hard to secure the outstanding press…

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