Al Davis, the former coach and owner of the Oakland Raiders, famously coined the phrase “Just win, Baby!”. And while that’s the goal for any PR agency building out an…
Finding Success in Public Sector PR According to Fortune, Walmart is considered the largest company globally, with an annual budget of approximately $524 billion dollars. However, one entity dwarfs Walmart…
How can you bring in lucrative contracts for your business? B2B social media marketing can be an underutilized, yet incredibly useful channel, given that 62% of CEOs are present on…
The recent Labor Day continued to shine a spotlight on an ongoing problem brought on by COVID-19: The Great Job Exodus of 2021. According to Microsoft’s 2021 Work Trend Index,…
Given the speed at which news is consumed today, timing is everything. Latching onto a rapidly developing news cycle is a great way to gain visibility for your brand, establish…
What’s the biggest obstacle to securing national media coverage? Companies often struggle to develop a message, pitch, and story that will resonate with Tier 1 journalists. If done right, exposing…
We’re now more than a year into the COVID-19 pandemic and admit it: you miss in-person conferences and events. At least a little. While segments of the country are inching…
When it comes to reaching and selling to government agency decision-makers, a colleague of mine often smartly reminds our clients and prospects of the following: there is no “government.” By…
Software as a Service (SaaS) companies often run into a problem when they launch a new product or unveil updated features: they find it hard to secure the outstanding press…