Paid Search

Turning A/B Tests Into Action

Marketing, unfortunately, isn’t an exact science. Nor is there ever a “one size fits all” solution to business objectives. There are hundreds of best practices when it comes to marketing,…

2020 Digital Marketing Trends: Programmatic Advertising

Programmatic Advertising – No Signs of Slowing Down in 2020 If you spend any time at all surfing the web, you have encountered some form of programmatic advertising. The video…

Paid versus Organic SEO

Do you remember when you used to have to consult books and encyclopedias for the answers to your questions? Just over 20 years ago, you had to reference the yellow…

The State of Banner Ads

  October 26, 1994 is a day that will be forgotten by few…it was the first day a banner ad (or any ad for that matter) was posted on the…

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