When it comes to digital marketing analytics and tracking, there’s a clear winner of the worldwide popularity contest. With use on over 50 million sites, Google Analytics is the most…
In true Google fashion, Google Ads is changing the way you can advertise again. Previously, you were able to create Expanded Text Ads (ETAs), but beginning June 30, 2022, all…
Search marketing has powerful potential with infinite nuances. This digital marketing medium has an unmatched ability to reach mass users at a macro level on the basis of targeted browsing…
Marketing, unfortunately, isn’t an exact science. Nor is there ever a “one size fits all” solution to business objectives. There are hundreds of best practices when it comes to marketing,…
Programmatic Advertising – No Signs of Slowing Down in 2020 If you spend any time at all surfing the web, you have encountered some form of programmatic advertising. The video…
Do you remember when you used to have to consult books and encyclopedias for the answers to your questions? Just over 20 years ago, you had to reference the yellow…