Ever heard the phrase “if you’re not first you’re last”? A little extreme, but not untrue when it comes to search results. Businesses of every industry are scrambling to refine…
Given the speed at which news is consumed today, timing is everything. Latching onto a rapidly developing news cycle is a great way to gain visibility for your brand, establish…
Whether you work with B2B Marketing Agencies, B2C Digital Agencies, or the any of the Top North America Agencies, 2018 will drive more innovation and change. Here are my predictions…
Budget deficits, sequestration, program cut-backs—these are scary times for technology companies that view government agencies as a key vertical market. With spending down at all levels of government, many IT…
TALKING SMAC?! Is your Digital Marketing Agency talking the latest SMAC? Keep up or get left behind!
If your digital marketing agency team doesn’t have a SMAC roadmap, you may find your company drifting off-course in 2017 and beyond. Here’s brief refresher course on SMAC. Social Media…
A lot happens every 60 seconds online across digital platforms. In fact, a staggering amount of posts, uploads and emails take place in the space of a minute – every minute…
Google has done it again, quietly making a significant change to the way its algorithms process Google AdWords that could be significant challenge for digital marketing if not understood and…
Well…given the polarizing nature of the 2016 presidential election, it’s a fair bet that families will spend as much time on Thanksgiving “talking turkey” as they will devouring it. The…
Back in 2006, I had a conversation with Washington Post Magazine columnist Gene Weingarten, one of my favorite humorists. If you’ve ever happened upon his column, you know that he’s…
The Mid Atlantic Marketing Summit is greater Washington’s largest annual symposium of thought leaders in marketing. The theme will focus on emerging technologies and trends in marketing communications. Topics will…