Mobile

The Mobile App: Top Design Tips for User Engagement

Successful brands have learned that if you want to engage with your customers and earn their loyalty, you need to provide a solid mobile app user experience on their handheld…

Google’s Big App-etite

In today’s mobile dominant world, app indexing is signaling the beginning of a seismic shift in the direction of search, and marketers need to pay attention. Google has been offering…

Five Mobile Load Time White Lies

We have all been there. The requirements start stacking from all areas of the enterprise and the politics are thick. Companies are ignoring some white lies they are preaching and it…

Comedians In Cars Having Coffee: Mobile-First Video Design

One of the most popular video series anywhere right now is comedian Jerry Seinfeld’s “Comedians In Cars Getting Coffee,” where Jerry takes other comedians out for rides in classic cars,…

Mobile Apps: A Gusher of Marketing Dollars

Since my last post was on “Mobile First” I thought it might make sense to opine on mobile marketing…specifically mobile apps where Bluetext has waded deep into the water this…

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