Media

Red, White and Bluetext

I had the opportunity to get up close and personal with a collection of some of the the most incredible, technology driven warfighting machines at the 2014 AUSA event at…

5 Reasons CMOs Need Their PR Team For Content Marketing Plans

The Content Marketing Institute defines content marketing as “…a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target…

When It comes to B2B Marketing – Own, don’t Rent

The numbers don’t lie. Traditional advertising, including online banners, print and broadcast, is becoming less effective by the minute. Business consumers know how to tune it out and have all…

Bluetext Launches Campaign with Dell, Intel Security and VMware

Across the federal government, agency IT leaders demand integrated approaches to technology to tackle their most pressing mission challenges. Govplace, a leading enterprise IT solutions provider exclusively to the public…

Bluetext Supports L-3 Communications on Major Contract Pursuit

L-3 Communications, in partnership with Harris Corporation, hired Bluetext to help them pursue the Air Force’s $1B Satellite Control Network (AFSCN) Modifications, Maintenance & Operations (CAMMO) Contract.  Air Force AFSCN…

Ten Tips for Marketing to the Government: It Requires a Different Language to Get in the Game

The federal, state and local government markets are large and attractive targets of opportunity for technology companies. Because of our location and experience in the public sector supporting the most…

How to get buzz and briefings at industry conferences and trade shows

The Bluetext team is in the thick of industry conference season for clients, recently concluding support for Mobile World Congress in Barcelona and the RSA Conference in San Francisco, with…

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