For many websites, organic traffic represents over half of their visitor volume. What’s scary, however, is that any company could lose the value of months (or even years) of consistent…
The COVID-19 Pandemic has expanded the “stay at home” audience for B2C businesses. The consumer sector has seen changes in how audiences are reacting to content and consuming media. …
The COVID-19 Pandemic has expanded the “stay at home” audience for B2B businesses. The commercial sector has seen changes in how audiences are reacting to content and consuming media. …
Programmatic Advertising – No Signs of Slowing Down in 2020 If you spend any time at all surfing the web, you have encountered some form of programmatic advertising. The video…
Bluetext is proud to announce that it has achieved the status of Google Partner as an expert in the use of Google AdWords for digital campaigns. We know what that…
It’s no question that the American media landscape has gone through growing pains in the past few years. From “fake news” allegations that branched from the 2016 general election to…
Part Three: THE BODY CAN BE FRAIL Bodymovin is not a silver bullet. It’s software that’s actively in development and often takes some trial and error to get the desired…
Part Two: SHAPE LAYERS, RASTER IMAGES, AND YOU The narrative around After Effects shape layers has been changing. Once thought of as an afterthought by many, the rise of flat,…
Part One: HOW BODYMOVIN CHANGED OUR APPROACH With Bodymovin’, our design team felt empowered. Suddenly, their designs weren’t being recreated. The animations were being exported exactly as they were…
A motion designer’s guide to creating great display ads directly inside After Effects Introduction Creating great animated display ads always used to be a bit of a crapshoot. Our old…