Media

Building Hype for a Campaign Launch

So you want to build hype for your campaign? Our campaign strategists at Bluetext have some tips for you. Assuming you’ve already started building out your campaign, you should have…

Personification of a Problem/Solution via Campaign

What’s the last campaign headline you remember? Odds are you probably saw the ad within the last couple of hours, but still couldn’t recall. People don’t remember bland corporate messaging,…

Are You Ready for Responsive Search Ads?

In true Google fashion, Google Ads is changing the way you can advertise again. Previously, you were able to create Expanded Text Ads (ETAs), but beginning June 30, 2022, all…

Enhancing Your Content Strategy with Video

Video marketing can be a vital tool when it comes to leveling up your marketing program. Video, as a medium, is an exceptional opportunity to tell your brand’s story and…

Solving the Broken Record of Streaming Ads: Lessons from a Social Media Agency

Have you ever searched for a term or product, then had to wade through a sea of ads before you could find what you were looking for? What’s even more…

It’s Time To Take TikTok Seriously

TikTok — the clock is ticking on traditional advertising strategies. As conventional methods wane, a new star player, TikTok, is making waves. At inception, TikTok gained a sticking association with…

The Secret to Search Marketing

Search marketing has powerful potential with infinite nuances. This digital marketing medium has an unmatched ability to reach mass users at a macro level on the basis of targeted browsing…

Streamlined Messaging and the Art of Microcontent

In 2021, the average person will encounter anywhere from 6,000 to 10,000 pieces of promotional content on any given day. Banner ads, billboards, and influencer shout-outs all inundate consumers with…

Why Rapid Response is Vital for PR Programs

Given the speed at which news is consumed today, timing is everything. Latching onto a rapidly developing news cycle is a great way to gain visibility for your brand, establish…

Navigating a Privacy-First Digital World

Data privacy features can be overwhelming. Every time you visit a new site, you’re immediately prompted with the same spiel: “Hey! Is it okay if we take your data?” You…

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