Media

B2C Marketing for the New “Stay at Home” Audience

  The COVID-19 Pandemic has expanded the “stay at home” audience for B2C businesses.  The consumer sector has seen changes in how audiences are reacting to content and consuming media. …

B2B Marketing for the New “Stay at Home” Audience

  The COVID-19 Pandemic has expanded the “stay at home” audience for B2B businesses.  The commercial sector has seen changes in how audiences are reacting to content and consuming media. …

2020 Digital Marketing Trends: Programmatic Advertising

Programmatic Advertising – No Signs of Slowing Down in 2020 If you spend any time at all surfing the web, you have encountered some form of programmatic advertising. The video…

Digital Agency Bluetext Earns Prestigious Google Partner Certification: Why That’s Good for Our Clients

Bluetext is proud to announce that it has achieved the status of Google Partner as an expert in the use of Google AdWords for digital campaigns. We know what that…

Public Relations: How Journalists and PR Specialists can Improve the Media Landscape

It’s no question that the American media landscape has gone through growing pains in the past few years. From “fake news” allegations that branched from the 2016 general election to…

Get Movin’, Part Three: A Designer’s Guide to Great Display Ads

Part Three: THE BODY  CAN BE FRAIL Bodymovin is not a silver bullet. It’s software that’s actively in development and often takes some trial and error to get the desired…

Get Movin’, Part Two: A Designer’s Guide to Great Display Ads

Part Two: SHAPE LAYERS, RASTER IMAGES, AND YOU The narrative around After Effects shape layers has been changing. Once thought of as an afterthought by many, the rise of flat,…

Get Movin’, Part One: A Designer’s Guide to Great Display Ads

Part One: HOW BODYMOVIN CHANGED OUR APPROACH   With Bodymovin’, our design team felt empowered. Suddenly, their designs weren’t being recreated. The animations were being exported exactly as they were…

Get Movin’: A Designer’s Guide to Great Display Ads

A motion designer’s guide to creating great display ads directly inside After Effects Introduction Creating great animated display ads always used to be a bit of a crapshoot. Our old…

Google Ad Muting: Marketers Need Not Be Scared

Google recently updated its ad muting tools to give users even more controls over ads that auto-play in your feed. In its blog post announcing this capability, Google reiterated its…

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