Market Research

Generation Z Research Report: Online Advertising Agencies Are Struggling To Pick The Right Social Media Platform

Digital marketers are struggling mightily to understand how to reach consumers and prospects across social media. A platform that looks like the dominant king one day may quickly slip behind…

Marketing and Advertising Takeaways from Trump’s Victory

Well…given the polarizing nature of the 2016 presidential election, it’s a fair bet that families will spend as much time on Thanksgiving “talking turkey” as they will devouring it. The…

How Do You Do It? Top Down or Bottom Up

The marketing and communications business is at a bewildering junction, with two simultaneous models vying for brains and assets. Most marketing campaigns look at personas of their buyers and determine…

Surveying the Field: a Brand Primer for Market Research

At Bluetext, we are frequently approached by organizations who are questioning the strength and positioning of their brand. They sometimes feel that their brand is getting stale, or that their…

Research: Is it About the Market or is it About the User?

Recently, Bluetext has been engaged to design and develop several global, enterprise class websites that have required a significant amount of user experience research. This more immersive step in the…

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